Soita Mummolle


2011 news about soita mummolle

Howdy everyone!
Even if I haven’t been writing much a lot has happened since the conclusion of the 2010 edition of the campaign, and this was all thanks to the interest and the positive reaction that you Helsinki citizens (and everyone else involved) have shown.

1) Soita Mummolle campaign was awarded from ET Lehti with its first edition “Ystävyyden Palkinto” (“Friendship Award”) because of its efforts in filling the generation gap and addressing a social issue too often ignored. You can read more about it -in Finnish- from the related ET article

2) Soita Mummolle participated to Masters of Arts 2011 exhibition, that showcased the final works of Aalto University students from the art and design school. Soita Mummolle was present there with an interactive installation where you could take a picture of yourself holding the campaign sign and donate it to our blog as a sign of endorsement. You can check all the pictures and download your own in case you partecipated from this photo-set on Flickr. More information about the work exhibited in MoA and about the festival here.

Photobooth photo from Soita Mummolle installation in MoA 2011

Photobooth photo from Soita Mummolle installation in MoA 2011

Photobooth photo from Soita Mummolle installation in MoA 2011

3) Soita Mummolle, as the practical part of Stefania Passera’s Master Thesis Work “The Little Book of the Cultural Hijacker – Towards Critical Action Graphic Design”, received an award from Sato (read the related press release) and a grant from Aalto University School of Art and Design, Department of Media (mentioned here).

This year I won’t organize any street action or guerrilla due to the fact that I cannot take the part time from work again in order to organize the campaign with the same level of detail as last year… but you are free to organize it by yourself at any moment and in any corner of Finland by downloading the campaign sign from here. Please, please, please do! Let’s make it something big and spontaneous! Remember to send me the photos you take or to post them directly on Soita Mummolle Facebook page.

Love,
Stefania

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thank you everybody for today, really!

So today was Soita Mummolle Päivä and I must admit that the public reaction to it was mindblowing!

Many tv and radio stations, plus blogs, discussion forums, mags and papers covered the happening and so many wonderful people has shown up to the call-your-grandparents flashmob in Kamppi. I also received very supportive emails and had interesting, warm conversations with many supporters who came to the flashmob: I really felt that this time in my life I did something good and right not only for me and I had something to share with others. It was a great personal reward and I really want to thank you all for making this event possible! 🙂

I am really too tired to write anything more detailed and nicer than this tonight, but yes, the concept is: thank you! Especially thank you Teemu, Siru, Jaakko, my love Jussi, Marika, Reetta, Anssi, Dan, Anu, Minsu, Atefee, Ville, Anne, Duong, Yan, Annaleena, Päivi, Heikki, Krista, Karolina, Maija, Dhiraj, Yanhuan, Riitta, Arja, Tiina, the Agricola youth, Aalto Social Impact, plus the heart-knitters Tintti, Tea, Carol, Carola, Riitta, Lee and Akua, plus all those nice journalists that talked about the campaign and helped spreading the word! ❤

(I hope I haven’t forgotten anybody of you very helpful people; if I did it, it’s just because I need to sleep after this week!)

Stefania



only 2 days to soita mummolle päivä

It seems weird that after all these months working so focusedly on the campaign, the grand final of Soita Mummolle Päivä is already here!

The preparations went well, media attention rose enough in the last days and hopefully this will motivate more people to participate to the initiative and call their grandparents at least on Wednesday 😉 Helsingin Sanomat, Iltasanomat, Nyt and Vartti – just to name a few – covered the story during the past week, many people should be aware of what is going on by now! And I wish they will join us to raise some noise in Kamppi about it!

I still have few things to arrange, like fetching the phones from Sonera (thanks Siru!), print more Soita Mummolle A4 signs and brief the people from Agricola Church who will kindly help me in keeping the Soita Mummolle Päivä flashmob of Wednesday (thanks Teemu & everybody!).

I hope lots of people will decide to come to Kamppi and publicly call their grandparents, even if I am a bit anxious if everything will turn out well. Ten phones are not enough to have everybody calling for free, in case few hundreds people will come, so I hope this won’t piss off anybody. On the other hand, nobody – I hope – will be so stingy not to call the grandparents with their own phone. These free phones were more of a candy-treat and something symbolical, and not the goal of course. 🙂

So, as I have been repeating for all these months now, please feel welcome to join us on 11.8 and call your grandparents! These are the available options to particpiate to Soita Mummolle Päivä:

1) Join the Soita Mummolle flash-mob in Helsinki
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.

Search the people with the Soita Mummolle signs and ask them to make you call!

2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents wherever you are and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!

3) Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut!” (and remember to call for real, of course!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!



lots of articles and action!

Between yesterday and today 3 articles came out about Soita Mummolle campaign, respectively on Vartti, Kirkko&Kaupunki and Helsinki Times.

Have a look at them, I am sure they are gonna boost the success of next week Soita Mummolle Päivä (I wish Kamppi’s square to be flooded with people). 🙂

Helsinki Times article

Kirkko&Kaupunki article

By the way, yesterday our knit-guerrilla with hearts took place in the morning: 154 hand knitted hearts were left on 5 trams and 5 metro trains in the morning. The initiative awakened curiosity and participation, a lot of passengers took the hearts with them, came to speak to me and loved the project!It was a lovely experience also for me: direct feedback on the spot is great – especially if it’s positive! – and I am so happy that this campaign is managing to trigger emotions and thoughts in people’s mind.

Yesterday was also the date of our last Street Action: since me and my helper Karolina (thanks for joining anyway!) were freezing for the wind, we left the center early and we didn’t manage to collect too many photos. But the good news is that many among teenagers knew already about the campaign and approached us saying “Here! I want to be portrayed!”. So despite the cold sudden wind, the youth warmed us with their “Siisti!” keyword of appreciation 🙂

I will publish the last portraits later on during the day, stay tuned!

Stefania



hearts from all over the world!

Here is a picture of all the crochet hearts that will be used next week for the knit-guerrilla for our campaign.

It’s such a great thing that our supporters are not only from Finland, but also from USA, Australia and Netherlands!

A big thanks to Diana, Carola, Carol, Riitta, Lee and Tea!

Stefania



Soita Mummolle Päivä program revealed

Soita Mummolle Päivä (Call Your Grandma Day) will take place on 11th August 2010.
Even though the name says “mummo”, we are talking about also grandparents or elderly parents!
This day is appointed to sensitize people about seniors’ loneliness and to show in first person a visible sign of committment.

“What can I do to participate?”
Simple, there are many options depending on your level of availability:

1) Join the Soita Mummolle flash-mob in Helsinki (this is the funniest, dn’t miss it!)
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16.00 to 18.00 from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.

Search the people with the Soita Mummolle signs and ask them to make you call!

2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!

3)Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut” (and remember to call for real!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!



soita mummolle street action#5

Hei folks!

the second last Street Action of the campaign took place today and as usual we hunted many great support photos. We were quite much helped by Pink’s concert in Kaisaniemenpuisto, so that we found the park conveniently packed of people in good mood.

I want to thank everybody we met today, plus of course Krista and Karolina who were today’s volunteer photographers and kept me good company!

The most of the pictures from today’s Street Action are already published in the photogallery section. There are still few missing, from Krista’s camera, so if you don’t find yours yet please be patient and give us girl the time to exchange files. 🙂

Now looking forward to Friday! I am going to be interviewed about the campaign by both Vartti and Kirkko&Kaupunki, and I’ll reveal to the press some previously unreleased details about Soita Mummolle Päivä, which -I remind you! – it’s gonna take place on 11.8.2010.

Stefania