Filed under: Communications, Plans, street actions | Tags: campaign, flash mob, Helsinki, knit, knitting graffiti, social, soita mummolle, Soita Mummolle Päivä, Sonera, street actions, support, Vartti
Dear all,
my holidays are almost over and soon the final rush of the campaign will make my life very busy. Unfortunately I didn’t manage to upload to Flickr the second batch of pictures from the last Street Action, but you can see them on our Facebook Page.
11th of August, Soita Mummolle Päivä, is coming so quickly, but before that there will be still some things to do:
- Soita Mummolle Street Action #5, on Wednesday 21.7
- Soita Mummolle Street Action #6, on Wednesday 4.8 (be sure don’t miss one of these last two Street Actions!)
- Knitting guerrilla on week 31: knitted hearts attached to an info flyer about upcoming Soita Mummolle Päivä will be “forgotten” on metro and tram seats… let’s see who is going to catch them! They are handmade hearts coming from supporters all over the world, Netherlands, USA, Australia
On the organizational side, I still need to define the last details of Soita Mummolle Päivä with my collaborator Teemu Laajasalo, while contracting a cooperation with Sonera came to a very good result: we are going to have about 7-10 phones to use for free on Soita Mummolle Päivä (unfortunately, no international calls allowed… sorry, my foreigners friends!) and our signs will be hanging for about 2 weeks in 2 Sonera Shops, in Kamppi and Citykäytävä.
On public relations’ side I need to seriously sit down and write the press release for Soita Mummolle Päivä. Anyway, one good result was already achieved, since – after the articles on Peppar.fi and Voi Hyvin – I will be interviewed by Vartti about the campaign next Friday. Perhaps, they will even bring their photographer along to take pictures of me, I almost feel embarassed! :O
SOITA MUMMOLLE, HELSINKI!
Stefania
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