Filed under: Communications, events | Tags: Aalto University, award, campaign, Communications, Helsinki, Masters of Arts, updates
Howdy everyone!
Even if I haven’t been writing much a lot has happened since the conclusion of the 2010 edition of the campaign, and this was all thanks to the interest and the positive reaction that you Helsinki citizens (and everyone else involved) have shown.
1) Soita Mummolle campaign was awarded from ET Lehti with its first edition “Ystävyyden Palkinto” (“Friendship Award”) because of its efforts in filling the generation gap and addressing a social issue too often ignored. You can read more about it -in Finnish- from the related ET article
2) Soita Mummolle participated to Masters of Arts 2011 exhibition, that showcased the final works of Aalto University students from the art and design school. Soita Mummolle was present there with an interactive installation where you could take a picture of yourself holding the campaign sign and donate it to our blog as a sign of endorsement. You can check all the pictures and download your own in case you partecipated from this photo-set on Flickr. More information about the work exhibited in MoA and about the festival here.
3) Soita Mummolle, as the practical part of Stefania Passera’s Master Thesis Work “The Little Book of the Cultural Hijacker – Towards Critical Action Graphic Design”, received an award from Sato (read the related press release) and a grant from Aalto University School of Art and Design, Department of Media (mentioned here).
This year I won’t organize any street action or guerrilla due to the fact that I cannot take the part time from work again in order to organize the campaign with the same level of detail as last year… but you are free to organize it by yourself at any moment and in any corner of Finland by downloading the campaign sign from here. Please, please, please do! Let’s make it something big and spontaneous! Remember to send me the photos you take or to post them directly on Soita Mummolle Facebook page.
Love,
Stefania
Filed under: articles, Communications, photos, street actions | Tags: articles, fans, feedback, guerrilla art, hearts, Helsinki, Kamppi, knitting graffiti, photos, press, signs, soita mummolle, updates
Between yesterday and today 3 articles came out about Soita Mummolle campaign, respectively on Vartti, Kirkko&Kaupunki and Helsinki Times.
Have a look at them, I am sure they are gonna boost the success of next week Soita Mummolle Päivä (I wish Kamppi’s square to be flooded with people). 🙂
By the way, yesterday our knit-guerrilla with hearts took place in the morning: 154 hand knitted hearts were left on 5 trams and 5 metro trains in the morning. The initiative awakened curiosity and participation, a lot of passengers took the hearts with them, came to speak to me and loved the project!It was a lovely experience also for me: direct feedback on the spot is great – especially if it’s positive! – and I am so happy that this campaign is managing to trigger emotions and thoughts in people’s mind.
Yesterday was also the date of our last Street Action: since me and my helper Karolina (thanks for joining anyway!) were freezing for the wind, we left the center early and we didn’t manage to collect too many photos. But the good news is that many among teenagers knew already about the campaign and approached us saying “Here! I want to be portrayed!”. So despite the cold sudden wind, the youth warmed us with their “Siisti!” keyword of appreciation 🙂
I will publish the last portraits later on during the day, stay tuned!
Stefania
Filed under: Communications, questionnaire, research | Tags: Communications, feedback, generation gap, questionnaire, research, results, society, stockmann gift card, survey, updates
THE SURVEY IS FINALLY CLOSE!
The winner of the Stockmann Gift Card will be announced personally via e-mail later today.
324 people replied to the main survey and I want to thank them for their help! It was amazing how far the survey spread on the internet!
I didn’t get a good panel for the “over 60” survey, so for the moment I won’t publish any result: I will try to get more answers by personal interviews.
I will analize more in details the results and publish them on this blog (analyzing patterns according to age and sex, for example), but for now you can check the general results from the survey section on this blog.
Some reflections coming into your mind reading these data? Please, share them with us! 🙂
Filed under: Communications, events, photos, Plans, street actions | Tags: Communications, generation gap, grannies, guerrilla art, Helsinki, hugs, knit, Laajasalo, Origami, Sauna, Sofia, soita mummolle, street actions
The intensive efforts of last week payed off, the campaign is going great!
The first two external articles appeared on peppar.fi, who took a chance to make very nice interviews with people about how often they call their gradparents, and on Aalto Design Factory’s website (I know, my office is located there, but I swear I didn’t bribe anyone to talk about this!). I should hit the local library and see if some of the press releases I sent to some magazine titllated press’ curiosity, but it might be too early, since I targeted monthly mags so far.
The next step would be getting some nice “lukijan kuva” of the Street Actions or of a Soita Mummolle billposted sign on Metro… I mean, the person who sends the photo might even win some money… but dear readers, I haven’t suggested you anything… 😛
We also got the first couple of positive tweets, let’s hope soon to have more! But the best satisfaction coming from the net was today’s 1000th fan on the Facebook page (and counting)!
Forgetting the press and social media side for a moment, I also wanted to update you about the “Laajasalo adventure”. Together with the super active girls of Sofia-We-Care and some volunteering friends, we spent Friday night in Laajasalo’s Sofia Palvelukoti, preparing the “grannies’free hugs” event. Duong Pham organized all of this: she managed to recruit 15 of us and taught us to fold beautiful origami lily (we folded a full shopping bag overnight!), that were offered as present to the passers-by in the Laajasalo Päivä local fair on Saturday morning. Unfortunately, very few grannies from Sofia house were bold enough to give the free hugs during the fair, so I picked up some of my Soita Mummolle signs and started an improvised Street Action to accompain the lilies’giveaway.
It was a lucky choice, since it allowed me to take more nice pictures and do very good networking: I exchanged my business card with a member of the Finnish parliament who was very interested in the campaign, Arja Karhuvaara (and she also donated a support picture during the Action), and I talked with the local Martat and another seniors’ house of the island. Now we are thinking to organize a “knitting&sauna night” in Sofia Palvelukoti, inviting the Martat and the grannies from both the seniors’homes, plus everybody who share this hobby and wants to join us: the idea is to knit as many hearts as possible, while filling the gap between grannies and younger people that enjoy knitting, steaming hot sauna and perhaps some slice of jolly good apple pie. Tiina Kuisma, the enthusiastic and energetic director of Sofia, suggested the idea and the collaboration, introducing me to her Laajasalo’s fellows.
These knitted hearts will have a very special “guerrilla” role before Soita Mummolle Päivä… but no more revelations, otherwise it won’t be a surprise!
Stefania