Soita Mummolle


2011 news about soita mummolle

Howdy everyone!
Even if I haven’t been writing much a lot has happened since the conclusion of the 2010 edition of the campaign, and this was all thanks to the interest and the positive reaction that you Helsinki citizens (and everyone else involved) have shown.

1) Soita Mummolle campaign was awarded from ET Lehti with its first edition “Ystävyyden Palkinto” (“Friendship Award”) because of its efforts in filling the generation gap and addressing a social issue too often ignored. You can read more about it -in Finnish- from the related ET article

2) Soita Mummolle participated to Masters of Arts 2011 exhibition, that showcased the final works of Aalto University students from the art and design school. Soita Mummolle was present there with an interactive installation where you could take a picture of yourself holding the campaign sign and donate it to our blog as a sign of endorsement. You can check all the pictures and download your own in case you partecipated from this photo-set on Flickr. More information about the work exhibited in MoA and about the festival here.

Photobooth photo from Soita Mummolle installation in MoA 2011

Photobooth photo from Soita Mummolle installation in MoA 2011

Photobooth photo from Soita Mummolle installation in MoA 2011

3) Soita Mummolle, as the practical part of Stefania Passera’s Master Thesis Work “The Little Book of the Cultural Hijacker – Towards Critical Action Graphic Design”, received an award from Sato (read the related press release) and a grant from Aalto University School of Art and Design, Department of Media (mentioned here).

This year I won’t organize any street action or guerrilla due to the fact that I cannot take the part time from work again in order to organize the campaign with the same level of detail as last year… but you are free to organize it by yourself at any moment and in any corner of Finland by downloading the campaign sign from here. Please, please, please do! Let’s make it something big and spontaneous! Remember to send me the photos you take or to post them directly on Soita Mummolle Facebook page.

Love,
Stefania



lots of articles and action!

Between yesterday and today 3 articles came out about Soita Mummolle campaign, respectively on Vartti, Kirkko&Kaupunki and Helsinki Times.

Have a look at them, I am sure they are gonna boost the success of next week Soita Mummolle Päivä (I wish Kamppi’s square to be flooded with people). 🙂

Helsinki Times article

Kirkko&Kaupunki article

By the way, yesterday our knit-guerrilla with hearts took place in the morning: 154 hand knitted hearts were left on 5 trams and 5 metro trains in the morning. The initiative awakened curiosity and participation, a lot of passengers took the hearts with them, came to speak to me and loved the project!It was a lovely experience also for me: direct feedback on the spot is great – especially if it’s positive! – and I am so happy that this campaign is managing to trigger emotions and thoughts in people’s mind.

Yesterday was also the date of our last Street Action: since me and my helper Karolina (thanks for joining anyway!) were freezing for the wind, we left the center early and we didn’t manage to collect too many photos. But the good news is that many among teenagers knew already about the campaign and approached us saying “Here! I want to be portrayed!”. So despite the cold sudden wind, the youth warmed us with their “Siisti!” keyword of appreciation 🙂

I will publish the last portraits later on during the day, stay tuned!

Stefania



Soita Mummolle Päivä program revealed

Soita Mummolle Päivä (Call Your Grandma Day) will take place on 11th August 2010.
Even though the name says “mummo”, we are talking about also grandparents or elderly parents!
This day is appointed to sensitize people about seniors’ loneliness and to show in first person a visible sign of committment.

“What can I do to participate?”
Simple, there are many options depending on your level of availability:

1) Join the Soita Mummolle flash-mob in Helsinki (this is the funniest, dn’t miss it!)
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16.00 to 18.00 from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.

Search the people with the Soita Mummolle signs and ask them to make you call!

2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!

3)Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut” (and remember to call for real!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!



Ready to be back, live and kickin’

Dear all,

my holidays are almost over and soon the final rush of the campaign will make my life very busy. Unfortunately I didn’t manage to upload to Flickr the second batch of pictures from the last Street Action, but you can see them on our Facebook Page.

11th of August, Soita Mummolle Päivä, is coming so quickly, but before that there will be still some things to do:

  • Soita Mummolle Street Action #5, on Wednesday 21.7
  • Soita Mummolle Street Action #6, on Wednesday 4.8 (be sure don’t miss one of these last two Street Actions!)
  • Knitting guerrilla on week 31: knitted hearts attached to an info flyer about upcoming Soita Mummolle Päivä will be “forgotten” on metro and tram seats… let’s see who is going to catch them! They are handmade hearts coming from supporters all over the world, Netherlands, USA, Australia

On the organizational side, I still need to define the last details of Soita Mummolle Päivä with my collaborator Teemu Laajasalo, while contracting a cooperation with Sonera came to a very good result: we are going to have about 7-10 phones to use for free on Soita Mummolle Päivä (unfortunately, no international calls allowed… sorry, my foreigners friends!) and our signs will be hanging for about 2 weeks in 2 Sonera Shops, in Kamppi and Citykäytävä.

On public relations’ side I need to seriously sit down and write the press release for Soita Mummolle Päivä. Anyway, one good result was already achieved, since – after the articles on Peppar.fi and Voi Hyvin – I will be interviewed by Vartti about the campaign next Friday. Perhaps, they will even bring their photographer along to take pictures of me, I almost feel embarassed! :O

SOITA MUMMOLLE, HELSINKI!

Stefania



surveys’ results

THE SURVEY IS FINALLY CLOSE!

The winner of the Stockmann Gift Card will be announced personally via e-mail later today.
324 people replied to the main survey and I want to thank them for their help! It was amazing how far the survey spread on the internet!
I didn’t get a good panel for the “over 60” survey, so for the moment I won’t publish any result: I will try to get more answers by personal interviews.
I will analize more in details the results and publish them on this blog (analyzing patterns according to age and sex, for example), but for now you can check the general results from the survey section on this blog.

Some reflections coming into your mind reading these data? Please, share them with us! 🙂



soita mummolle street action #2

The second Street Action took place on Wednesday, among some problems: I was sick and I couldn’t participate in person and the weather seemed quite uncertain until the very end. But thanks to the efforts and the energies of Anu, Jussi, Duong and Yan (thank you very much guys!), who volunteered for this Action everything turned out very fine and we got more support pictures as planned!

Since nobody of them took part in a Street Action before, they said that the beginning was a bit hard: they didn’t know how to stop people and they were feeling shy. But as soon they managed to collect the first photos they became bolder and energized, and convinced more and more people to donate their support picture. Quite successful was the idea to propose group pictures, so even the most reluctant people ended up participating. And once that a group took a picture, also other groups of friends c alled our brave guys and asked to be portraited. 🙂

The team was quite “itinerant”, in only one hour they took pictures in Esplanadi, Mannerheimintie, Ruttopuisto and Kamppi. And it was rather international too: 50% Finnish, 50% foreigners! So, not knowing finnish is just a minor problem, if you are foreigner and you want to participate (I am foreigner myself and I never had bad moments).

So, let’s get ready for the next Street Action on 16th June:  don’t be shy and don’t find excuses, I can promise you that it’s fun, you meet great people and you’re also doing good!  🙂  So, I hope to see you there!
In the meanwhile you can have a look at the great pictures from the last Action on our Facebook Page.

Stefania



a great week just ended… let’s keep up this pace until 11th august!

The intensive efforts of last week payed off, the campaign is going great!

The first two external articles appeared on peppar.fi, who took a chance to make very nice interviews with people about how often they call their gradparents, and on Aalto Design Factory’s website (I know, my office is located there, but I swear I didn’t bribe anyone to talk about this!). I should hit the local library and see if some of the press releases I sent to some magazine titllated press’ curiosity, but it might be too early, since I targeted monthly mags so far.
The next step would be getting some nice “lukijan kuva” of the Street Actions or of a Soita Mummolle billposted sign on Metro… I mean, the person who sends the photo might even win some money… but dear readers, I haven’t suggested you anything… 😛

We also got the first couple of positive tweets, let’s hope soon to have more! But the best satisfaction coming from the net was today’s 1000th fan on the Facebook page (and counting)!

Forgetting the press and social media side for a moment, I also wanted to update you about the “Laajasalo adventure”. Together with the super active girls of Sofia-We-Care and some volunteering friends, we spent Friday night in Laajasalo’s Sofia Palvelukoti, preparing the “grannies’free hugs” event. Duong Pham organized all of this: she managed to recruit 15 of us and taught us to fold beautiful origami lily (we folded a full shopping bag overnight!), that were offered as present to the passers-by in the Laajasalo Päivä local fair on Saturday morning. Unfortunately, very few grannies from Sofia house were bold enough to give the free hugs during the fair, so I picked up some of my Soita Mummolle signs and started an improvised Street Action to accompain the lilies’giveaway.

It was a lucky choice, since it allowed me to take more nice pictures and do very good networking: I exchanged my business card with a member of the Finnish parliament who was very interested in the campaign, Arja Karhuvaara (and she also donated a support picture during the Action), and I talked with the local Martat and another seniors’ house of the island. Now we are thinking to organize a “knitting&sauna night” in Sofia Palvelukoti, inviting the Martat and the grannies from both the seniors’homes, plus everybody who share this hobby and wants to join us: the idea is to knit as many hearts as possible, while filling the gap between grannies and younger people that enjoy knitting, steaming hot sauna and perhaps some slice of jolly good apple pie. Tiina Kuisma, the enthusiastic and energetic director of Sofia, suggested the idea and the collaboration, introducing me to her Laajasalo’s fellows.

These knitted hearts will have a very special “guerrilla” role before Soita Mummolle Päivä… but no more revelations, otherwise it won’t be a surprise!

Stefania



A week full of excitement for Soita Mummolle!

This week will be – and has already been, even if it’s only Monday!- full of excitement and progresses for the Soita Mummolle campaign. Here are briefly some highlights of the good things going on:

  • Today I presented the project to the audience of Aalto Social Impact lectures. Many support pictures were collected, among which one from rapper Signmark, the special guest of the lecture! The mood was great and inspiring, and the story of deaf rapper Signmark really gave food for thoughts to everybody. Check out all the photos from the photo gallery

Signmark & Soita Mummolle

  • A batch of 2500 coloured paper sheets is ready to be soon printed and transformed in Soita Mummolle signs: be ready to see them around the city!
  • Wednesday 19.5 the 1st Soita Mummolle Street Action will take place! Already 6 people signed up for this flash-mob and I am really satisfied about this result, even though it might seem small. Our network is keeping on growing and I am sure that along these summer months more interested people will be willing to join the action with a big smile! 🙂 I am very looking forward to Wednesday, even though I am a bit nervous for the debut and I hope everything will roll out nice and smooth. By the way, you are still in time to join! For more information and the link to the subscription spreadsheet visit the Facebook event page (but PLEASE, just not mark “attending”… use the Google spreadsheet given!)
  • New partners onboard! Negotiations for cooperation with Agricola Church and Sonera are proceeding: both (hopefully) future partners have shown a lot of enthusiasm and positive energy about the Soita Mummolle campaign… I got also in contact with artist Helena Björk, whose master thesis was focused on urban knitting, so we will soon meet and see how is possible to collaborate… but more news will come later, let’s not reveal all the juicy things at once!
  • The Facebook group has been moved to a Facebook page, due to the high number of fans, and in the migration it collected already 156 “likes” in only one day 🙂 So keep on following the campaign on the new page! http://www.facebook.com/SoitaMummolle
  • Tomorrow, Tuesday 18.5, some billposting in TKK and TaiK, before the schools get completely empty for the summer

All for now, and remember to call your grandparents!

Stefania



JOIN IN SOITA MUMMOLLE STREET ACTIONS

Do you want to give a hand to the Soita Mummolle campaign in a fun and personal way?
No money needed, just a little bit of your time and your personality…
Hitting the streets of Helsinki this summer, Soita Mummolle Street Action is a collective, fun, interactive event outdoors with a good message to spread.

Dates
May: 19th
June: 2nd, 16th, 30th
July: 21st, 28th
August: 4th
Time
17.30 – 19.00 (Including intro, the action itself and the conclusion)
Meeting point
Helsinki Railway Station

A Soita Mummolle Street Action is somethin simple, in only 11 steps:

– Leave from home and remember to bring your digital camera!

– We are meeting in front of Helsinki Railway Station at 17.30

– We are given Soita Mummolle signs

– Either alone or in couples we are reaching a busy spot in the city center

– We show the Soita Mummolle sign to the passer-bys, just standing, smiling, searching for eye contact with the people

– If a passer-by reacts in some way (smiling back, laughing, commenting, asking, keeping the eye contact…) then you are going to ask “Do you think this is a good message?”.
From then you have to try to engage in a short conversation, leading to the point of: “This is a campaign to sensitize against seniors’ loneliness. We don’t want your money, but can we take a picture of you, showing this sign? Then we are going to publish it on our blog as a sign of your personal support to this cause: we are trying to collect as many pictures as possible!”

– Take the photo!

– Leave the sign to the person, telling that s/he can see the picture taken at the blog or Facebook address written on the sign

– Try to collect as many pictures as possible

– All the participants are meeting back at the train station at 19.00 and tell each other how did it go

– The participants have to upload the pictures taken on Soita Mummolle Facebook page as soon as possible, giving as title place and date (e.g. Kamppi, 2.6.2010). Join the group and you will be enabled to upload your pics!
The address of the Facebook page is facebook.com/SoitaMummolle

To sign up for a suitable date, please use this form: http://spreadsheets.google.com/viewform?formkey=dEN3enpRSWQ1QWR1anpmbi03TklBX2c6MQ

If you want to take part in one of these actions, but none of these time suits you, write to soita.mummolle@gmail.com and we can arrange something together! 🙂



soita mummolle on twitter!
April 28, 2010, 7:37 pm
Filed under: Communications | Tags: , , ,

Hei!
From today you can follow the developments of Soita Mummolle campaign also on Twitter.
Be welcome at http://twitter.com/SoitaMummolle and help building up a dialogue and a community!

Stefania