Filed under: events, Plans, Thank you!, updates | Tags: Agricolan kirkko, campaign, flash mob, Helsinki, Kamppi, public intervention, soita mummolle, Soita Mummolle Päivä, Sonera, support, updates
It seems weird that after all these months working so focusedly on the campaign, the grand final of Soita Mummolle Päivä is already here!
The preparations went well, media attention rose enough in the last days and hopefully this will motivate more people to participate to the initiative and call their grandparents at least on Wednesday 😉 Helsingin Sanomat, Iltasanomat, Nyt and Vartti – just to name a few – covered the story during the past week, many people should be aware of what is going on by now! And I wish they will join us to raise some noise in Kamppi about it!
I still have few things to arrange, like fetching the phones from Sonera (thanks Siru!), print more Soita Mummolle A4 signs and brief the people from Agricola Church who will kindly help me in keeping the Soita Mummolle Päivä flashmob of Wednesday (thanks Teemu & everybody!).
I hope lots of people will decide to come to Kamppi and publicly call their grandparents, even if I am a bit anxious if everything will turn out well. Ten phones are not enough to have everybody calling for free, in case few hundreds people will come, so I hope this won’t piss off anybody. On the other hand, nobody – I hope – will be so stingy not to call the grandparents with their own phone. These free phones were more of a candy-treat and something symbolical, and not the goal of course. 🙂
So, as I have been repeating for all these months now, please feel welcome to join us on 11.8 and call your grandparents! These are the available options to particpiate to Soita Mummolle Päivä:
1) Join the Soita Mummolle flash-mob in Helsinki
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.
Search the people with the Soita Mummolle signs and ask them to make you call!
2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents wherever you are and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!
3) Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut!” (and remember to call for real, of course!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!
Filed under: Communications, Plans, street actions | Tags: campaign, flash mob, Helsinki, knit, knitting graffiti, social, soita mummolle, Soita Mummolle Päivä, Sonera, street actions, support, Vartti
Dear all,
my holidays are almost over and soon the final rush of the campaign will make my life very busy. Unfortunately I didn’t manage to upload to Flickr the second batch of pictures from the last Street Action, but you can see them on our Facebook Page.
11th of August, Soita Mummolle Päivä, is coming so quickly, but before that there will be still some things to do:
- Soita Mummolle Street Action #5, on Wednesday 21.7
- Soita Mummolle Street Action #6, on Wednesday 4.8 (be sure don’t miss one of these last two Street Actions!)
- Knitting guerrilla on week 31: knitted hearts attached to an info flyer about upcoming Soita Mummolle Päivä will be “forgotten” on metro and tram seats… let’s see who is going to catch them! They are handmade hearts coming from supporters all over the world, Netherlands, USA, Australia
On the organizational side, I still need to define the last details of Soita Mummolle Päivä with my collaborator Teemu Laajasalo, while contracting a cooperation with Sonera came to a very good result: we are going to have about 7-10 phones to use for free on Soita Mummolle Päivä (unfortunately, no international calls allowed… sorry, my foreigners friends!) and our signs will be hanging for about 2 weeks in 2 Sonera Shops, in Kamppi and Citykäytävä.
On public relations’ side I need to seriously sit down and write the press release for Soita Mummolle Päivä. Anyway, one good result was already achieved, since – after the articles on Peppar.fi and Voi Hyvin – I will be interviewed by Vartti about the campaign next Friday. Perhaps, they will even bring their photographer along to take pictures of me, I almost feel embarassed! :O
SOITA MUMMOLLE, HELSINKI!
Stefania
Filed under: Communications, events, photos, Plans, street actions | Tags: Communications, generation gap, grannies, guerrilla art, Helsinki, hugs, knit, Laajasalo, Origami, Sauna, Sofia, soita mummolle, street actions
The intensive efforts of last week payed off, the campaign is going great!
The first two external articles appeared on peppar.fi, who took a chance to make very nice interviews with people about how often they call their gradparents, and on Aalto Design Factory’s website (I know, my office is located there, but I swear I didn’t bribe anyone to talk about this!). I should hit the local library and see if some of the press releases I sent to some magazine titllated press’ curiosity, but it might be too early, since I targeted monthly mags so far.
The next step would be getting some nice “lukijan kuva” of the Street Actions or of a Soita Mummolle billposted sign on Metro… I mean, the person who sends the photo might even win some money… but dear readers, I haven’t suggested you anything… 😛
We also got the first couple of positive tweets, let’s hope soon to have more! But the best satisfaction coming from the net was today’s 1000th fan on the Facebook page (and counting)!
Forgetting the press and social media side for a moment, I also wanted to update you about the “Laajasalo adventure”. Together with the super active girls of Sofia-We-Care and some volunteering friends, we spent Friday night in Laajasalo’s Sofia Palvelukoti, preparing the “grannies’free hugs” event. Duong Pham organized all of this: she managed to recruit 15 of us and taught us to fold beautiful origami lily (we folded a full shopping bag overnight!), that were offered as present to the passers-by in the Laajasalo Päivä local fair on Saturday morning. Unfortunately, very few grannies from Sofia house were bold enough to give the free hugs during the fair, so I picked up some of my Soita Mummolle signs and started an improvised Street Action to accompain the lilies’giveaway.
It was a lucky choice, since it allowed me to take more nice pictures and do very good networking: I exchanged my business card with a member of the Finnish parliament who was very interested in the campaign, Arja Karhuvaara (and she also donated a support picture during the Action), and I talked with the local Martat and another seniors’ house of the island. Now we are thinking to organize a “knitting&sauna night” in Sofia Palvelukoti, inviting the Martat and the grannies from both the seniors’homes, plus everybody who share this hobby and wants to join us: the idea is to knit as many hearts as possible, while filling the gap between grannies and younger people that enjoy knitting, steaming hot sauna and perhaps some slice of jolly good apple pie. Tiina Kuisma, the enthusiastic and energetic director of Sofia, suggested the idea and the collaboration, introducing me to her Laajasalo’s fellows.
These knitted hearts will have a very special “guerrilla” role before Soita Mummolle Päivä… but no more revelations, otherwise it won’t be a surprise!
Stefania
Filed under: Communications, events, photos, Plans, street actions | Tags: Aalto Social Impact, Agricolan kirkko, Communications, Design Factory, flash mob, photos, public event, soita mummolle, Sonera, updates
This week will be – and has already been, even if it’s only Monday!- full of excitement and progresses for the Soita Mummolle campaign. Here are briefly some highlights of the good things going on:
- Today I presented the project to the audience of Aalto Social Impact lectures. Many support pictures were collected, among which one from rapper Signmark, the special guest of the lecture! The mood was great and inspiring, and the story of deaf rapper Signmark really gave food for thoughts to everybody. Check out all the photos from the photo gallery
- A batch of 2500 coloured paper sheets is ready to be soon printed and transformed in Soita Mummolle signs: be ready to see them around the city!
- Wednesday 19.5 the 1st Soita Mummolle Street Action will take place! Already 6 people signed up for this flash-mob and I am really satisfied about this result, even though it might seem small. Our network is keeping on growing and I am sure that along these summer months more interested people will be willing to join the action with a big smile! 🙂 I am very looking forward to Wednesday, even though I am a bit nervous for the debut and I hope everything will roll out nice and smooth. By the way, you are still in time to join! For more information and the link to the subscription spreadsheet visit the Facebook event page (but PLEASE, just not mark “attending”… use the Google spreadsheet given!)
- New partners onboard! Negotiations for cooperation with Agricola Church and Sonera are proceeding: both (hopefully) future partners have shown a lot of enthusiasm and positive energy about the Soita Mummolle campaign… I got also in contact with artist Helena Björk, whose master thesis was focused on urban knitting, so we will soon meet and see how is possible to collaborate… but more news will come later, let’s not reveal all the juicy things at once!
- The Facebook group has been moved to a Facebook page, due to the high number of fans, and in the migration it collected already 156 “likes” in only one day 🙂 So keep on following the campaign on the new page! http://www.facebook.com/SoitaMummolle
- Tomorrow, Tuesday 18.5, some billposting in TKK and TaiK, before the schools get completely empty for the summer
All for now, and remember to call your grandparents!
Stefania
Soita Mummolle 