Filed under: articles, Communications, photos, street actions | Tags: articles, fans, feedback, guerrilla art, hearts, Helsinki, Kamppi, knitting graffiti, photos, press, signs, soita mummolle, updates
Between yesterday and today 3 articles came out about Soita Mummolle campaign, respectively on Vartti, Kirkko&Kaupunki and Helsinki Times.
Have a look at them, I am sure they are gonna boost the success of next week Soita Mummolle Päivä (I wish Kamppi’s square to be flooded with people). 🙂
By the way, yesterday our knit-guerrilla with hearts took place in the morning: 154 hand knitted hearts were left on 5 trams and 5 metro trains in the morning. The initiative awakened curiosity and participation, a lot of passengers took the hearts with them, came to speak to me and loved the project!It was a lovely experience also for me: direct feedback on the spot is great – especially if it’s positive! – and I am so happy that this campaign is managing to trigger emotions and thoughts in people’s mind.
Yesterday was also the date of our last Street Action: since me and my helper Karolina (thanks for joining anyway!) were freezing for the wind, we left the center early and we didn’t manage to collect too many photos. But the good news is that many among teenagers knew already about the campaign and approached us saying “Here! I want to be portrayed!”. So despite the cold sudden wind, the youth warmed us with their “Siisti!” keyword of appreciation 🙂
I will publish the last portraits later on during the day, stay tuned!
Stefania
Filed under: events, photos, street actions, supporters | Tags: campaign, Esplanadi, fans, guerrilla, Helsinki, Kaisaniemenpuisto, Kaisaniemi, photos, public intervention, signs, social, soita mummolle, street actions, support
Hei folks!
the second last Street Action of the campaign took place today and as usual we hunted many great support photos. We were quite much helped by Pink’s concert in Kaisaniemenpuisto, so that we found the park conveniently packed of people in good mood.
I want to thank everybody we met today, plus of course Krista and Karolina who were today’s volunteer photographers and kept me good company!
The most of the pictures from today’s Street Action are already published in the photogallery section. There are still few missing, from Krista’s camera, so if you don’t find yours yet please be patient and give us girl the time to exchange files. 🙂
Now looking forward to Friday! I am going to be interviewed about the campaign by both Vartti and Kirkko&Kaupunki, and I’ll reveal to the press some previously unreleased details about Soita Mummolle Päivä, which -I remind you! – it’s gonna take place on 11.8.2010.
Stefania
Filed under: Communications, Plans, street actions | Tags: campaign, flash mob, Helsinki, knit, knitting graffiti, social, soita mummolle, Soita Mummolle Päivä, Sonera, street actions, support, Vartti
Dear all,
my holidays are almost over and soon the final rush of the campaign will make my life very busy. Unfortunately I didn’t manage to upload to Flickr the second batch of pictures from the last Street Action, but you can see them on our Facebook Page.
11th of August, Soita Mummolle Päivä, is coming so quickly, but before that there will be still some things to do:
- Soita Mummolle Street Action #5, on Wednesday 21.7
- Soita Mummolle Street Action #6, on Wednesday 4.8 (be sure don’t miss one of these last two Street Actions!)
- Knitting guerrilla on week 31: knitted hearts attached to an info flyer about upcoming Soita Mummolle Päivä will be “forgotten” on metro and tram seats… let’s see who is going to catch them! They are handmade hearts coming from supporters all over the world, Netherlands, USA, Australia
On the organizational side, I still need to define the last details of Soita Mummolle Päivä with my collaborator Teemu Laajasalo, while contracting a cooperation with Sonera came to a very good result: we are going to have about 7-10 phones to use for free on Soita Mummolle Päivä (unfortunately, no international calls allowed… sorry, my foreigners friends!) and our signs will be hanging for about 2 weeks in 2 Sonera Shops, in Kamppi and Citykäytävä.
On public relations’ side I need to seriously sit down and write the press release for Soita Mummolle Päivä. Anyway, one good result was already achieved, since – after the articles on Peppar.fi and Voi Hyvin – I will be interviewed by Vartti about the campaign next Friday. Perhaps, they will even bring their photographer along to take pictures of me, I almost feel embarassed! :O
SOITA MUMMOLLE, HELSINKI!
Stefania
Filed under: events, photos, street actions | Tags: campaign, Esplanadi, guerrilla, photos, public intervention, signs, social, soita mummolle, street actions, support
Today the 4th Soita Mummolle Street Action took place and it was a record of people donating their photo: 76 is the number-in-progress, and tomorrow I will receive more photos from the other participants… we are probably well over 100 in one day!
I want to thank all of today’s “models” and our action-photographers Duong, Päivi, Heikki and Annaleena, that joined me at the last moment and boosted up nicely the whole action!
You can see the first part of the pictures from Flickr already now, while the second part will be published probably tomorrow.
Filed under: Communications, photos, street actions | Tags: campaign, Esplanadi, guerrilla, Helsinki, Kamppi, Mannerheimintie, public intervention, Ruttopuisto, signs, social, soita mummolle, street actions
The second Street Action took place on Wednesday, among some problems: I was sick and I couldn’t participate in person and the weather seemed quite uncertain until the very end. But thanks to the efforts and the energies of Anu, Jussi, Duong and Yan (thank you very much guys!), who volunteered for this Action everything turned out very fine and we got more support pictures as planned!
Since nobody of them took part in a Street Action before, they said that the beginning was a bit hard: they didn’t know how to stop people and they were feeling shy. But as soon they managed to collect the first photos they became bolder and energized, and convinced more and more people to donate their support picture. Quite successful was the idea to propose group pictures, so even the most reluctant people ended up participating. And once that a group took a picture, also other groups of friends c alled our brave guys and asked to be portraited. 🙂
The team was quite “itinerant”, in only one hour they took pictures in Esplanadi, Mannerheimintie, Ruttopuisto and Kamppi. And it was rather international too: 50% Finnish, 50% foreigners! So, not knowing finnish is just a minor problem, if you are foreigner and you want to participate (I am foreigner myself and I never had bad moments).
So, let’s get ready for the next Street Action on 16th June: don’t be shy and don’t find excuses, I can promise you that it’s fun, you meet great people and you’re also doing good! 🙂 So, I hope to see you there!
In the meanwhile you can have a look at the great pictures from the last Action on our Facebook Page.
Stefania
Filed under: Communications, events, photos, Plans, street actions | Tags: Communications, generation gap, grannies, guerrilla art, Helsinki, hugs, knit, Laajasalo, Origami, Sauna, Sofia, soita mummolle, street actions
The intensive efforts of last week payed off, the campaign is going great!
The first two external articles appeared on peppar.fi, who took a chance to make very nice interviews with people about how often they call their gradparents, and on Aalto Design Factory’s website (I know, my office is located there, but I swear I didn’t bribe anyone to talk about this!). I should hit the local library and see if some of the press releases I sent to some magazine titllated press’ curiosity, but it might be too early, since I targeted monthly mags so far.
The next step would be getting some nice “lukijan kuva” of the Street Actions or of a Soita Mummolle billposted sign on Metro… I mean, the person who sends the photo might even win some money… but dear readers, I haven’t suggested you anything… 😛
We also got the first couple of positive tweets, let’s hope soon to have more! But the best satisfaction coming from the net was today’s 1000th fan on the Facebook page (and counting)!
Forgetting the press and social media side for a moment, I also wanted to update you about the “Laajasalo adventure”. Together with the super active girls of Sofia-We-Care and some volunteering friends, we spent Friday night in Laajasalo’s Sofia Palvelukoti, preparing the “grannies’free hugs” event. Duong Pham organized all of this: she managed to recruit 15 of us and taught us to fold beautiful origami lily (we folded a full shopping bag overnight!), that were offered as present to the passers-by in the Laajasalo Päivä local fair on Saturday morning. Unfortunately, very few grannies from Sofia house were bold enough to give the free hugs during the fair, so I picked up some of my Soita Mummolle signs and started an improvised Street Action to accompain the lilies’giveaway.
It was a lucky choice, since it allowed me to take more nice pictures and do very good networking: I exchanged my business card with a member of the Finnish parliament who was very interested in the campaign, Arja Karhuvaara (and she also donated a support picture during the Action), and I talked with the local Martat and another seniors’ house of the island. Now we are thinking to organize a “knitting&sauna night” in Sofia Palvelukoti, inviting the Martat and the grannies from both the seniors’homes, plus everybody who share this hobby and wants to join us: the idea is to knit as many hearts as possible, while filling the gap between grannies and younger people that enjoy knitting, steaming hot sauna and perhaps some slice of jolly good apple pie. Tiina Kuisma, the enthusiastic and energetic director of Sofia, suggested the idea and the collaboration, introducing me to her Laajasalo’s fellows.
These knitted hearts will have a very special “guerrilla” role before Soita Mummolle Päivä… but no more revelations, otherwise it won’t be a surprise!
Stefania
Filed under: Communications, events, photos, Plans, street actions | Tags: Aalto Social Impact, Agricolan kirkko, Communications, Design Factory, flash mob, photos, public event, soita mummolle, Sonera, updates
This week will be – and has already been, even if it’s only Monday!- full of excitement and progresses for the Soita Mummolle campaign. Here are briefly some highlights of the good things going on:
- Today I presented the project to the audience of Aalto Social Impact lectures. Many support pictures were collected, among which one from rapper Signmark, the special guest of the lecture! The mood was great and inspiring, and the story of deaf rapper Signmark really gave food for thoughts to everybody. Check out all the photos from the photo gallery
- A batch of 2500 coloured paper sheets is ready to be soon printed and transformed in Soita Mummolle signs: be ready to see them around the city!
- Wednesday 19.5 the 1st Soita Mummolle Street Action will take place! Already 6 people signed up for this flash-mob and I am really satisfied about this result, even though it might seem small. Our network is keeping on growing and I am sure that along these summer months more interested people will be willing to join the action with a big smile! 🙂 I am very looking forward to Wednesday, even though I am a bit nervous for the debut and I hope everything will roll out nice and smooth. By the way, you are still in time to join! For more information and the link to the subscription spreadsheet visit the Facebook event page (but PLEASE, just not mark “attending”… use the Google spreadsheet given!)
- New partners onboard! Negotiations for cooperation with Agricola Church and Sonera are proceeding: both (hopefully) future partners have shown a lot of enthusiasm and positive energy about the Soita Mummolle campaign… I got also in contact with artist Helena Björk, whose master thesis was focused on urban knitting, so we will soon meet and see how is possible to collaborate… but more news will come later, let’s not reveal all the juicy things at once!
- The Facebook group has been moved to a Facebook page, due to the high number of fans, and in the migration it collected already 156 “likes” in only one day 🙂 So keep on following the campaign on the new page! http://www.facebook.com/SoitaMummolle
- Tomorrow, Tuesday 18.5, some billposting in TKK and TaiK, before the schools get completely empty for the summer
All for now, and remember to call your grandparents!
Stefania
Soita Mummolle 