Soita Mummolle


2011 news about soita mummolle

Howdy everyone!
Even if I haven’t been writing much a lot has happened since the conclusion of the 2010 edition of the campaign, and this was all thanks to the interest and the positive reaction that you Helsinki citizens (and everyone else involved) have shown.

1) Soita Mummolle campaign was awarded from ET Lehti with its first edition “Ystävyyden Palkinto” (“Friendship Award”) because of its efforts in filling the generation gap and addressing a social issue too often ignored. You can read more about it -in Finnish- from the related ET article

2) Soita Mummolle participated to Masters of Arts 2011 exhibition, that showcased the final works of Aalto University students from the art and design school. Soita Mummolle was present there with an interactive installation where you could take a picture of yourself holding the campaign sign and donate it to our blog as a sign of endorsement. You can check all the pictures and download your own in case you partecipated from this photo-set on Flickr. More information about the work exhibited in MoA and about the festival here.

Photobooth photo from Soita Mummolle installation in MoA 2011

Photobooth photo from Soita Mummolle installation in MoA 2011

Photobooth photo from Soita Mummolle installation in MoA 2011

3) Soita Mummolle, as the practical part of Stefania Passera’s Master Thesis Work “The Little Book of the Cultural Hijacker – Towards Critical Action Graphic Design”, received an award from Sato (read the related press release) and a grant from Aalto University School of Art and Design, Department of Media (mentioned here).

This year I won’t organize any street action or guerrilla due to the fact that I cannot take the part time from work again in order to organize the campaign with the same level of detail as last year… but you are free to organize it by yourself at any moment and in any corner of Finland by downloading the campaign sign from here. Please, please, please do! Let’s make it something big and spontaneous! Remember to send me the photos you take or to post them directly on Soita Mummolle Facebook page.

Love,
Stefania



Soita Mummolle Päivä program revealed

Soita Mummolle Päivä (Call Your Grandma Day) will take place on 11th August 2010.
Even though the name says “mummo”, we are talking about also grandparents or elderly parents!
This day is appointed to sensitize people about seniors’ loneliness and to show in first person a visible sign of committment.

“What can I do to participate?”
Simple, there are many options depending on your level of availability:

1) Join the Soita Mummolle flash-mob in Helsinki (this is the funniest, dn’t miss it!)
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16.00 to 18.00 from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.

Search the people with the Soita Mummolle signs and ask them to make you call!

2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!

3)Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut” (and remember to call for real!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!



surveys’ results

THE SURVEY IS FINALLY CLOSE!

The winner of the Stockmann Gift Card will be announced personally via e-mail later today.
324 people replied to the main survey and I want to thank them for their help! It was amazing how far the survey spread on the internet!
I didn’t get a good panel for the “over 60” survey, so for the moment I won’t publish any result: I will try to get more answers by personal interviews.
I will analize more in details the results and publish them on this blog (analyzing patterns according to age and sex, for example), but for now you can check the general results from the survey section on this blog.

Some reflections coming into your mind reading these data? Please, share them with us! 🙂



soita mummolle fan shirts & bags
May 27, 2010, 2:24 pm
Filed under: online shop, shirts | Tags: , , , , , , ,

Do you want to help spreading the Soita Mummolle’s message? Do you want a nice present for your grandma, grandpa, special one or to your grandchildren? Get today your Soita Mummolle (or Soita Ukille) t-shirt or shopping bag… And be sure to have one before 11th August 2010, the Soita Mummolle Päivä!

This is the address of the online shop: http://soitamummolle.spreadshirt.fi/

So far me and my colleagues in Decode Research Group were the only ones who had the Soita Mummolle t-shirt. But since so much people stopped me on the street asking me “Where can I buy that shirt?”, I decided to make them available for everybody.

Soita Mummolle will use the sales income to cover the campaign expenses, while the surplus will be donated for good causes (read later on our blog where the money will go, I will keep you transparently informed step by step… and if you have good ideas to what activities/charities destnate the moment just email me!). So I am not trying to milk your money, no worries!
According to the website policies where the online shop is hosted -spreadshirt.fi-, Soita Mummolle will receive only a percent of the money you pay for the shirt. And it will be payed every 4 months, only if the amount is the total income at least 50 €. Most of the price you pay will just cover the production costs.

In case the sales are too low and the site won’t pay anything to Soita Mummolle, well, at least you got an awesome t-shirt or bag and helped spreading our motto around! 🙂

Stefania



a great week just ended… let’s keep up this pace until 11th august!

The intensive efforts of last week payed off, the campaign is going great!

The first two external articles appeared on peppar.fi, who took a chance to make very nice interviews with people about how often they call their gradparents, and on Aalto Design Factory’s website (I know, my office is located there, but I swear I didn’t bribe anyone to talk about this!). I should hit the local library and see if some of the press releases I sent to some magazine titllated press’ curiosity, but it might be too early, since I targeted monthly mags so far.
The next step would be getting some nice “lukijan kuva” of the Street Actions or of a Soita Mummolle billposted sign on Metro… I mean, the person who sends the photo might even win some money… but dear readers, I haven’t suggested you anything… 😛

We also got the first couple of positive tweets, let’s hope soon to have more! But the best satisfaction coming from the net was today’s 1000th fan on the Facebook page (and counting)!

Forgetting the press and social media side for a moment, I also wanted to update you about the “Laajasalo adventure”. Together with the super active girls of Sofia-We-Care and some volunteering friends, we spent Friday night in Laajasalo’s Sofia Palvelukoti, preparing the “grannies’free hugs” event. Duong Pham organized all of this: she managed to recruit 15 of us and taught us to fold beautiful origami lily (we folded a full shopping bag overnight!), that were offered as present to the passers-by in the Laajasalo Päivä local fair on Saturday morning. Unfortunately, very few grannies from Sofia house were bold enough to give the free hugs during the fair, so I picked up some of my Soita Mummolle signs and started an improvised Street Action to accompain the lilies’giveaway.

It was a lucky choice, since it allowed me to take more nice pictures and do very good networking: I exchanged my business card with a member of the Finnish parliament who was very interested in the campaign, Arja Karhuvaara (and she also donated a support picture during the Action), and I talked with the local Martat and another seniors’ house of the island. Now we are thinking to organize a “knitting&sauna night” in Sofia Palvelukoti, inviting the Martat and the grannies from both the seniors’homes, plus everybody who share this hobby and wants to join us: the idea is to knit as many hearts as possible, while filling the gap between grannies and younger people that enjoy knitting, steaming hot sauna and perhaps some slice of jolly good apple pie. Tiina Kuisma, the enthusiastic and energetic director of Sofia, suggested the idea and the collaboration, introducing me to her Laajasalo’s fellows.

These knitted hearts will have a very special “guerrilla” role before Soita Mummolle Päivä… but no more revelations, otherwise it won’t be a surprise!

Stefania



A week full of excitement for Soita Mummolle!

This week will be – and has already been, even if it’s only Monday!- full of excitement and progresses for the Soita Mummolle campaign. Here are briefly some highlights of the good things going on:

  • Today I presented the project to the audience of Aalto Social Impact lectures. Many support pictures were collected, among which one from rapper Signmark, the special guest of the lecture! The mood was great and inspiring, and the story of deaf rapper Signmark really gave food for thoughts to everybody. Check out all the photos from the photo gallery

Signmark & Soita Mummolle

  • A batch of 2500 coloured paper sheets is ready to be soon printed and transformed in Soita Mummolle signs: be ready to see them around the city!
  • Wednesday 19.5 the 1st Soita Mummolle Street Action will take place! Already 6 people signed up for this flash-mob and I am really satisfied about this result, even though it might seem small. Our network is keeping on growing and I am sure that along these summer months more interested people will be willing to join the action with a big smile! 🙂 I am very looking forward to Wednesday, even though I am a bit nervous for the debut and I hope everything will roll out nice and smooth. By the way, you are still in time to join! For more information and the link to the subscription spreadsheet visit the Facebook event page (but PLEASE, just not mark “attending”… use the Google spreadsheet given!)
  • New partners onboard! Negotiations for cooperation with Agricola Church and Sonera are proceeding: both (hopefully) future partners have shown a lot of enthusiasm and positive energy about the Soita Mummolle campaign… I got also in contact with artist Helena Björk, whose master thesis was focused on urban knitting, so we will soon meet and see how is possible to collaborate… but more news will come later, let’s not reveal all the juicy things at once!
  • The Facebook group has been moved to a Facebook page, due to the high number of fans, and in the migration it collected already 156 “likes” in only one day 🙂 So keep on following the campaign on the new page! http://www.facebook.com/SoitaMummolle
  • Tomorrow, Tuesday 18.5, some billposting in TKK and TaiK, before the schools get completely empty for the summer

All for now, and remember to call your grandparents!

Stefania



soita mummolle on twitter!
April 28, 2010, 7:37 pm
Filed under: Communications | Tags: , , ,

Hei!
From today you can follow the developments of Soita Mummolle campaign also on Twitter.
Be welcome at http://twitter.com/SoitaMummolle and help building up a dialogue and a community!

Stefania