Soita Mummolle


thank you everybody for today, really!

So today was Soita Mummolle Päivä and I must admit that the public reaction to it was mindblowing!

Many tv and radio stations, plus blogs, discussion forums, mags and papers covered the happening and so many wonderful people has shown up to the call-your-grandparents flashmob in Kamppi. I also received very supportive emails and had interesting, warm conversations with many supporters who came to the flashmob: I really felt that this time in my life I did something good and right not only for me and I had something to share with others. It was a great personal reward and I really want to thank you all for making this event possible! 🙂

I am really too tired to write anything more detailed and nicer than this tonight, but yes, the concept is: thank you! Especially thank you Teemu, Siru, Jaakko, my love Jussi, Marika, Reetta, Anssi, Dan, Anu, Minsu, Atefee, Ville, Anne, Duong, Yan, Annaleena, Päivi, Heikki, Krista, Karolina, Maija, Dhiraj, Yanhuan, Riitta, Arja, Tiina, the Agricola youth, Aalto Social Impact, plus the heart-knitters Tintti, Tea, Carol, Carola, Riitta, Lee and Akua, plus all those nice journalists that talked about the campaign and helped spreading the word! ❤

(I hope I haven’t forgotten anybody of you very helpful people; if I did it, it’s just because I need to sleep after this week!)

Stefania



hearts from all over the world!

Here is a picture of all the crochet hearts that will be used next week for the knit-guerrilla for our campaign.

It’s such a great thing that our supporters are not only from Finland, but also from USA, Australia and Netherlands!

A big thanks to Diana, Carola, Carol, Riitta, Lee and Tea!

Stefania



The power of social media!

This week I had two very positive feedbacks about Soita Mummolle and about my choice of experimenting with social media and guerrilla techniques to create the campaign.

First, I posted a call for donating crochet hearts to Soita Mummolle on Ravelry.com, a social network fr crocheters and knitters. Result? Already 4 people contacted me asking for the address and encouraging me for the campaign. People from US, Australia… who still were feeling this issue so near and wanted to give their contribution! These awesome hearts will be used in our guerrilla campaign, they will have even a more special meaning now… totally rad!

Second, I received a batch of supporters pictures holding the Soita Mummolle sign from Jyväskylä: I don’t know any of these persons, so it was a totally energizing surprise to receive their pictures! They printed the SM from Flickr and took photos with it… I couldn’t hope in anything more grassroot-cool than this! By the way, you can see the pictures, taken by Inkery Kautto, on our Flickr’s photostream.

Soita Mummolle FTW!

And now I will be happily offline for Midsummer’s celebrations – in the middle of a finnish forest haunted by mosquitos! Back online on Monday, and I hope to see some new faces next Wednesday, for Soita Mummolle Street Action #4 (go to our Facebook page for the usual details and signing up).

Stefania



JOIN IN SOITA MUMMOLLE STREET ACTIONS

Do you want to give a hand to the Soita Mummolle campaign in a fun and personal way?
No money needed, just a little bit of your time and your personality…
Hitting the streets of Helsinki this summer, Soita Mummolle Street Action is a collective, fun, interactive event outdoors with a good message to spread.

Dates
May: 19th
June: 2nd, 16th, 30th
July: 21st, 28th
August: 4th
Time
17.30 – 19.00 (Including intro, the action itself and the conclusion)
Meeting point
Helsinki Railway Station

A Soita Mummolle Street Action is somethin simple, in only 11 steps:

– Leave from home and remember to bring your digital camera!

– We are meeting in front of Helsinki Railway Station at 17.30

– We are given Soita Mummolle signs

– Either alone or in couples we are reaching a busy spot in the city center

– We show the Soita Mummolle sign to the passer-bys, just standing, smiling, searching for eye contact with the people

– If a passer-by reacts in some way (smiling back, laughing, commenting, asking, keeping the eye contact…) then you are going to ask “Do you think this is a good message?”.
From then you have to try to engage in a short conversation, leading to the point of: “This is a campaign to sensitize against seniors’ loneliness. We don’t want your money, but can we take a picture of you, showing this sign? Then we are going to publish it on our blog as a sign of your personal support to this cause: we are trying to collect as many pictures as possible!”

– Take the photo!

– Leave the sign to the person, telling that s/he can see the picture taken at the blog or Facebook address written on the sign

– Try to collect as many pictures as possible

– All the participants are meeting back at the train station at 19.00 and tell each other how did it go

– The participants have to upload the pictures taken on Soita Mummolle Facebook page as soon as possible, giving as title place and date (e.g. Kamppi, 2.6.2010). Join the group and you will be enabled to upload your pics!
The address of the Facebook page is facebook.com/SoitaMummolle

To sign up for a suitable date, please use this form: http://spreadsheets.google.com/viewform?formkey=dEN3enpRSWQ1QWR1anpmbi03TklBX2c6MQ

If you want to take part in one of these actions, but none of these time suits you, write to soita.mummolle@gmail.com and we can arrange something together! 🙂



soita mummolle on twitter!
April 28, 2010, 7:37 pm
Filed under: Communications | Tags: , , ,

Hei!
From today you can follow the developments of Soita Mummolle campaign also on Twitter.
Be welcome at http://twitter.com/SoitaMummolle and help building up a dialogue and a community!

Stefania