Filed under: events, Plans, Thank you!, updates | Tags: Agricolan kirkko, campaign, flash mob, Helsinki, Kamppi, public intervention, soita mummolle, Soita Mummolle Päivä, Sonera, support, updates
It seems weird that after all these months working so focusedly on the campaign, the grand final of Soita Mummolle Päivä is already here!
The preparations went well, media attention rose enough in the last days and hopefully this will motivate more people to participate to the initiative and call their grandparents at least on Wednesday 😉 Helsingin Sanomat, Iltasanomat, Nyt and Vartti – just to name a few – covered the story during the past week, many people should be aware of what is going on by now! And I wish they will join us to raise some noise in Kamppi about it!
I still have few things to arrange, like fetching the phones from Sonera (thanks Siru!), print more Soita Mummolle A4 signs and brief the people from Agricola Church who will kindly help me in keeping the Soita Mummolle Päivä flashmob of Wednesday (thanks Teemu & everybody!).
I hope lots of people will decide to come to Kamppi and publicly call their grandparents, even if I am a bit anxious if everything will turn out well. Ten phones are not enough to have everybody calling for free, in case few hundreds people will come, so I hope this won’t piss off anybody. On the other hand, nobody – I hope – will be so stingy not to call the grandparents with their own phone. These free phones were more of a candy-treat and something symbolical, and not the goal of course. 🙂
So, as I have been repeating for all these months now, please feel welcome to join us on 11.8 and call your grandparents! These are the available options to particpiate to Soita Mummolle Päivä:
1) Join the Soita Mummolle flash-mob in Helsinki
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.
Search the people with the Soita Mummolle signs and ask them to make you call!
2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents wherever you are and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!
3) Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut!” (and remember to call for real, of course!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!
Filed under: articles, Communications, photos, street actions | Tags: articles, fans, feedback, guerrilla art, hearts, Helsinki, Kamppi, knitting graffiti, photos, press, signs, soita mummolle, updates
Between yesterday and today 3 articles came out about Soita Mummolle campaign, respectively on Vartti, Kirkko&Kaupunki and Helsinki Times.
Have a look at them, I am sure they are gonna boost the success of next week Soita Mummolle Päivä (I wish Kamppi’s square to be flooded with people). 🙂
By the way, yesterday our knit-guerrilla with hearts took place in the morning: 154 hand knitted hearts were left on 5 trams and 5 metro trains in the morning. The initiative awakened curiosity and participation, a lot of passengers took the hearts with them, came to speak to me and loved the project!It was a lovely experience also for me: direct feedback on the spot is great – especially if it’s positive! – and I am so happy that this campaign is managing to trigger emotions and thoughts in people’s mind.
Yesterday was also the date of our last Street Action: since me and my helper Karolina (thanks for joining anyway!) were freezing for the wind, we left the center early and we didn’t manage to collect too many photos. But the good news is that many among teenagers knew already about the campaign and approached us saying “Here! I want to be portrayed!”. So despite the cold sudden wind, the youth warmed us with their “Siisti!” keyword of appreciation 🙂
I will publish the last portraits later on during the day, stay tuned!
Stefania
Filed under: Communications, photos, street actions | Tags: campaign, Esplanadi, guerrilla, Helsinki, Kamppi, Mannerheimintie, public intervention, Ruttopuisto, signs, social, soita mummolle, street actions
The second Street Action took place on Wednesday, among some problems: I was sick and I couldn’t participate in person and the weather seemed quite uncertain until the very end. But thanks to the efforts and the energies of Anu, Jussi, Duong and Yan (thank you very much guys!), who volunteered for this Action everything turned out very fine and we got more support pictures as planned!
Since nobody of them took part in a Street Action before, they said that the beginning was a bit hard: they didn’t know how to stop people and they were feeling shy. But as soon they managed to collect the first photos they became bolder and energized, and convinced more and more people to donate their support picture. Quite successful was the idea to propose group pictures, so even the most reluctant people ended up participating. And once that a group took a picture, also other groups of friends c alled our brave guys and asked to be portraited. 🙂
The team was quite “itinerant”, in only one hour they took pictures in Esplanadi, Mannerheimintie, Ruttopuisto and Kamppi. And it was rather international too: 50% Finnish, 50% foreigners! So, not knowing finnish is just a minor problem, if you are foreigner and you want to participate (I am foreigner myself and I never had bad moments).
So, let’s get ready for the next Street Action on 16th June: don’t be shy and don’t find excuses, I can promise you that it’s fun, you meet great people and you’re also doing good! 🙂 So, I hope to see you there!
In the meanwhile you can have a look at the great pictures from the last Action on our Facebook Page.
Stefania
Soita Mummolle 