Soita Mummolle

Howdy everyone!
Even if I haven’t been writing much a lot has happened since the conclusion of the 2010 edition of the campaign, and this was all thanks to the interest and the positive reaction that you Helsinki citizens (and everyone else involved) have shown.

1) Soita Mummolle campaign was awarded from ET Lehti with its first edition “Ystävyyden Palkinto” (“Friendship Award”) because of its efforts in filling the generation gap and addressing a social issue too often ignored. You can read more about it -in Finnish- from the related ET article

2) Soita Mummolle participated to Masters of Arts 2011 exhibition, that showcased the final works of Aalto University students from the art and design school. Soita Mummolle was present there with an interactive installation where you could take a picture of yourself holding the campaign sign and donate it to our blog as a sign of endorsement. You can check all the pictures and download your own in case you partecipated from this photo-set on Flickr. More information about the work exhibited in MoA and about the festival here.

3) Soita Mummolle, as the practical part of Stefania Passera’s Master Thesis Work “The Little Book of the Cultural Hijacker – Towards Critical Action Graphic Design”, received an award from Sato (read the related press release) and a grant from Aalto University School of Art and Design, Department of Media (mentioned here).

This year I won’t organize any street action or guerrilla due to the fact that I cannot take the part time from work again in order to organize the campaign with the same level of detail as last year… but you are free to organize it by yourself at any moment and in any corner of Finland by downloading the campaign sign from here. Please, please, please do! Let’s make it something big and spontaneous! Remember to send me the photos you take or to post them directly on Soita Mummolle Facebook page.

Love,
Stefania