Soita Mummolle


lots of articles and action!

Between yesterday and today 3 articles came out about Soita Mummolle campaign, respectively on Vartti, Kirkko&Kaupunki and Helsinki Times.

Have a look at them, I am sure they are gonna boost the success of next week Soita Mummolle Päivä (I wish Kamppi’s square to be flooded with people). 🙂

Helsinki Times article

Kirkko&Kaupunki article

By the way, yesterday our knit-guerrilla with hearts took place in the morning: 154 hand knitted hearts were left on 5 trams and 5 metro trains in the morning. The initiative awakened curiosity and participation, a lot of passengers took the hearts with them, came to speak to me and loved the project!It was a lovely experience also for me: direct feedback on the spot is great – especially if it’s positive! – and I am so happy that this campaign is managing to trigger emotions and thoughts in people’s mind.

Yesterday was also the date of our last Street Action: since me and my helper Karolina (thanks for joining anyway!) were freezing for the wind, we left the center early and we didn’t manage to collect too many photos. But the good news is that many among teenagers knew already about the campaign and approached us saying “Here! I want to be portrayed!”. So despite the cold sudden wind, the youth warmed us with their “Siisti!” keyword of appreciation 🙂

I will publish the last portraits later on during the day, stay tuned!

Stefania



hearts from all over the world!

Here is a picture of all the crochet hearts that will be used next week for the knit-guerrilla for our campaign.

It’s such a great thing that our supporters are not only from Finland, but also from USA, Australia and Netherlands!

A big thanks to Diana, Carola, Carol, Riitta, Lee and Tea!

Stefania



soita mummolle street action#5

Hei folks!

the second last Street Action of the campaign took place today and as usual we hunted many great support photos. We were quite much helped by Pink’s concert in Kaisaniemenpuisto, so that we found the park conveniently packed of people in good mood.

I want to thank everybody we met today, plus of course Krista and Karolina who were today’s volunteer photographers and kept me good company!

The most of the pictures from today’s Street Action are already published in the photogallery section. There are still few missing, from Krista’s camera, so if you don’t find yours yet please be patient and give us girl the time to exchange files. 🙂

Now looking forward to Friday! I am going to be interviewed about the campaign by both Vartti and Kirkko&Kaupunki, and I’ll reveal to the press some previously unreleased details about Soita Mummolle Päivä, which -I remind you! – it’s gonna take place on 11.8.2010.

Stefania



4th soita mummolle street action… and now some holidays

Today the 4th Soita Mummolle Street Action took place and it was a record of people donating their photo: 76 is the number-in-progress, and tomorrow I will receive more photos from the other participants… we are probably well over 100 in one day!

I want to thank all of today’s “models” and our action-photographers Duong, Päivi, Heikki and Annaleena, that joined me at the last moment and boosted up nicely the whole action!

You can see the first part of the pictures from Flickr already now, while the second part will be published probably tomorrow.

I leave you with more good news before the holidays: crochet hearts for the guerrilla campaign are coming from USA, Australia and Netherlands, and I already received at home around 70. By the way, if you would like to donate some crochet heart – especially if you live in Finland – contact me for more info via e-mail at soita.mummolle[at]gmail.com or check this note on the Facebook Page.
Stefania


Soita Mummolle Street Action #1 was a great kickstart!

Today the first of the Soita Mummolle Street Actions took place in the centre of Helsinki: thanks to the great weather and the cheerful spirit of the participants who showed up to the flash-mob the Action was the best kickstart one could wish!

One team in Kamppi and one team in Esplanadi, we collected many support pictures today, causing surprise, smiles and interest in many passers-by. You can check already almost all the pictures in lower resolution from Facebook, while on Flickr you can find so far most of the hi-res pictures from Esplanadi.
I am waiting for the hi-res pictures to be sent back to me from the other “action-photographers”, so if you want to download the photo of you we took just be patient for some more few days! 🙂

Over 70 people shown their support to the campaign in one hour, donating their picture: so, if you are reading, thank you very much! The mood was nice and some of you were so enthusiast that we got a lot of positive energy. 🙂
The other big “thank you” goes to the action-photographers of today, Maija, Ville, Yanhaun, Anne and Dhiraj: you were great and you’ve done a very good job!

For everybody who is interested to join us in the next round, the calendar of the next Street Actions is this:
2.6
16.6
30.6
21.7
28.7
4.8

I will publish soon the event page on Facebook, and you can sign up for any of this dates with this Google Spreadsheet.
Sign up, it will be as cool as today, if not more: things can only improve!

Stefania



A week full of excitement for Soita Mummolle!

This week will be – and has already been, even if it’s only Monday!- full of excitement and progresses for the Soita Mummolle campaign. Here are briefly some highlights of the good things going on:

  • Today I presented the project to the audience of Aalto Social Impact lectures. Many support pictures were collected, among which one from rapper Signmark, the special guest of the lecture! The mood was great and inspiring, and the story of deaf rapper Signmark really gave food for thoughts to everybody. Check out all the photos from the photo gallery

Signmark & Soita Mummolle

  • A batch of 2500 coloured paper sheets is ready to be soon printed and transformed in Soita Mummolle signs: be ready to see them around the city!
  • Wednesday 19.5 the 1st Soita Mummolle Street Action will take place! Already 6 people signed up for this flash-mob and I am really satisfied about this result, even though it might seem small. Our network is keeping on growing and I am sure that along these summer months more interested people will be willing to join the action with a big smile! 🙂 I am very looking forward to Wednesday, even though I am a bit nervous for the debut and I hope everything will roll out nice and smooth. By the way, you are still in time to join! For more information and the link to the subscription spreadsheet visit the Facebook event page (but PLEASE, just not mark “attending”… use the Google spreadsheet given!)
  • New partners onboard! Negotiations for cooperation with Agricola Church and Sonera are proceeding: both (hopefully) future partners have shown a lot of enthusiasm and positive energy about the Soita Mummolle campaign… I got also in contact with artist Helena Björk, whose master thesis was focused on urban knitting, so we will soon meet and see how is possible to collaborate… but more news will come later, let’s not reveal all the juicy things at once!
  • The Facebook group has been moved to a Facebook page, due to the high number of fans, and in the migration it collected already 156 “likes” in only one day 🙂 So keep on following the campaign on the new page! http://www.facebook.com/SoitaMummolle
  • Tomorrow, Tuesday 18.5, some billposting in TKK and TaiK, before the schools get completely empty for the summer

All for now, and remember to call your grandparents!

Stefania



JOIN IN SOITA MUMMOLLE STREET ACTIONS

Do you want to give a hand to the Soita Mummolle campaign in a fun and personal way?
No money needed, just a little bit of your time and your personality…
Hitting the streets of Helsinki this summer, Soita Mummolle Street Action is a collective, fun, interactive event outdoors with a good message to spread.

Dates
May: 19th
June: 2nd, 16th, 30th
July: 21st, 28th
August: 4th
Time
17.30 – 19.00 (Including intro, the action itself and the conclusion)
Meeting point
Helsinki Railway Station

A Soita Mummolle Street Action is somethin simple, in only 11 steps:

– Leave from home and remember to bring your digital camera!

– We are meeting in front of Helsinki Railway Station at 17.30

– We are given Soita Mummolle signs

– Either alone or in couples we are reaching a busy spot in the city center

– We show the Soita Mummolle sign to the passer-bys, just standing, smiling, searching for eye contact with the people

– If a passer-by reacts in some way (smiling back, laughing, commenting, asking, keeping the eye contact…) then you are going to ask “Do you think this is a good message?”.
From then you have to try to engage in a short conversation, leading to the point of: “This is a campaign to sensitize against seniors’ loneliness. We don’t want your money, but can we take a picture of you, showing this sign? Then we are going to publish it on our blog as a sign of your personal support to this cause: we are trying to collect as many pictures as possible!”

– Take the photo!

– Leave the sign to the person, telling that s/he can see the picture taken at the blog or Facebook address written on the sign

– Try to collect as many pictures as possible

– All the participants are meeting back at the train station at 19.00 and tell each other how did it go

– The participants have to upload the pictures taken on Soita Mummolle Facebook page as soon as possible, giving as title place and date (e.g. Kamppi, 2.6.2010). Join the group and you will be enabled to upload your pics!
The address of the Facebook page is facebook.com/SoitaMummolle

To sign up for a suitable date, please use this form: http://spreadsheets.google.com/viewform?formkey=dEN3enpRSWQ1QWR1anpmbi03TklBX2c6MQ

If you want to take part in one of these actions, but none of these time suits you, write to soita.mummolle@gmail.com and we can arrange something together! 🙂