Soita Mummolle Päivä program revealed
July 23, 2010, 11:18 am
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Communications,
street actions | Tags:
11th August 2010,
call,
Communications,
flash mob,
generation gap,
Kamppi,
public event,
social,
soita mummolle,
Soita Mummolle Päivä,
Sonera,
support
Soita Mummolle Päivä (Call Your Grandma Day) will take place on 11th August 2010.
Even though the name says “mummo”, we are talking about also grandparents or elderly parents!
This day is appointed to sensitize people about seniors’ loneliness and to show in first person a visible sign of committment.
“What can I do to participate?”
Simple, there are many options depending on your level of availability:
1) Join the Soita Mummolle flash-mob in Helsinki (this is the funniest, dn’t miss it!)
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16.00 to 18.00 from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.
Search the people with the Soita Mummolle signs and ask them to make you call!
2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!
3)Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut” (and remember to call for real!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!
A week full of excitement for Soita Mummolle!
May 17, 2010, 8:56 pm
Filed under:
Communications,
events,
photos,
Plans,
street actions | Tags:
Aalto Social Impact,
Agricolan kirkko,
Communications,
Design Factory,
flash mob,
photos,
public event,
soita mummolle,
Sonera,
updates
This week will be – and has already been, even if it’s only Monday!- full of excitement and progresses for the Soita Mummolle campaign. Here are briefly some highlights of the good things going on:
- Today I presented the project to the audience of Aalto Social Impact lectures. Many support pictures were collected, among which one from rapper Signmark, the special guest of the lecture! The mood was great and inspiring, and the story of deaf rapper Signmark really gave food for thoughts to everybody. Check out all the photos from the photo gallery

- A batch of 2500 coloured paper sheets is ready to be soon printed and transformed in Soita Mummolle signs: be ready to see them around the city!
- Wednesday 19.5 the 1st Soita Mummolle Street Action will take place! Already 6 people signed up for this flash-mob and I am really satisfied about this result, even though it might seem small. Our network is keeping on growing and I am sure that along these summer months more interested people will be willing to join the action with a big smile! 🙂 I am very looking forward to Wednesday, even though I am a bit nervous for the debut and I hope everything will roll out nice and smooth. By the way, you are still in time to join! For more information and the link to the subscription spreadsheet visit the Facebook event page (but PLEASE, just not mark “attending”… use the Google spreadsheet given!)
- New partners onboard! Negotiations for cooperation with Agricola Church and Sonera are proceeding: both (hopefully) future partners have shown a lot of enthusiasm and positive energy about the Soita Mummolle campaign… I got also in contact with artist Helena Björk, whose master thesis was focused on urban knitting, so we will soon meet and see how is possible to collaborate… but more news will come later, let’s not reveal all the juicy things at once!
- The Facebook group has been moved to a Facebook page, due to the high number of fans, and in the migration it collected already 156 “likes” in only one day 🙂 So keep on following the campaign on the new page! http://www.facebook.com/SoitaMummolle
- Tomorrow, Tuesday 18.5, some billposting in TKK and TaiK, before the schools get completely empty for the summer
All for now, and remember to call your grandparents!
Stefania
public knitting event?
Ideas of a collaborative “knitting graffiti” event boiling in my head… I wonder if seniors would participate together with younger knitting-fans in something like this? http://bit.ly/38yxVw



I was speaking about this with Andrew, a doctoral student in Media Lab (Aalto University School of Art and Design), and I found these practices so inspiring: soft yet rebellious, they put public authorities in doubt if getting rid of them or keeping them. It is a visible form of guerrilla art, but in the same moment is so mild and sympathetic that you would feel like a brute in tearing away the knits…
I would like to create an event that would bring together people from different ages, held in a public space, hopefully outdoors during a lovely sunny summer day, helping to fill the generation gap. I just wonder if seniors would appreciate some kind of fun, lively knitting public intervention in the city environment, or they would consider it as an act of vandalism…
Your opinions?
Stefania