thank you everybody for today, really!
August 11, 2010, 7:47 pm
Filed under:
events,
supporters,
Thank you! | Tags:
Aalto Social Impact,
Agricolan kirkko,
campaign,
community,
flash mob,
guerrilla,
Helsinki,
Kamppi,
public intervention,
signs,
social,
soita mummolle,
Soita Mummolle Päivä,
Sonera,
support,
thank you
So today was Soita Mummolle Päivä and I must admit that the public reaction to it was mindblowing!
Many tv and radio stations, plus blogs, discussion forums, mags and papers covered the happening and so many wonderful people has shown up to the call-your-grandparents flashmob in Kamppi. I also received very supportive emails and had interesting, warm conversations with many supporters who came to the flashmob: I really felt that this time in my life I did something good and right not only for me and I had something to share with others. It was a great personal reward and I really want to thank you all for making this event possible! 🙂
I am really too tired to write anything more detailed and nicer than this tonight, but yes, the concept is: thank you! Especially thank you Teemu, Siru, Jaakko, my love Jussi, Marika, Reetta, Anssi, Dan, Anu, Minsu, Atefee, Ville, Anne, Duong, Yan, Annaleena, Päivi, Heikki, Krista, Karolina, Maija, Dhiraj, Yanhuan, Riitta, Arja, Tiina, the Agricola youth, Aalto Social Impact, plus the heart-knitters Tintti, Tea, Carol, Carola, Riitta, Lee and Akua, plus all those nice journalists that talked about the campaign and helped spreading the word! ❤
(I hope I haven’t forgotten anybody of you very helpful people; if I did it, it’s just because I need to sleep after this week!)
Stefania
only 2 days to soita mummolle päivä
August 9, 2010, 6:37 pm
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events,
Plans,
Thank you!,
updates | Tags:
Agricolan kirkko,
campaign,
flash mob,
Helsinki,
Kamppi,
public intervention,
soita mummolle,
Soita Mummolle Päivä,
Sonera,
support,
updates
It seems weird that after all these months working so focusedly on the campaign, the grand final of Soita Mummolle Päivä is already here!
The preparations went well, media attention rose enough in the last days and hopefully this will motivate more people to participate to the initiative and call their grandparents at least on Wednesday 😉 Helsingin Sanomat, Iltasanomat, Nyt and Vartti – just to name a few – covered the story during the past week, many people should be aware of what is going on by now! And I wish they will join us to raise some noise in Kamppi about it!
I still have few things to arrange, like fetching the phones from Sonera (thanks Siru!), print more Soita Mummolle A4 signs and brief the people from Agricola Church who will kindly help me in keeping the Soita Mummolle Päivä flashmob of Wednesday (thanks Teemu & everybody!).
I hope lots of people will decide to come to Kamppi and publicly call their grandparents, even if I am a bit anxious if everything will turn out well. Ten phones are not enough to have everybody calling for free, in case few hundreds people will come, so I hope this won’t piss off anybody. On the other hand, nobody – I hope – will be so stingy not to call the grandparents with their own phone. These free phones were more of a candy-treat and something symbolical, and not the goal of course. 🙂
So, as I have been repeating for all these months now, please feel welcome to join us on 11.8 and call your grandparents! These are the available options to particpiate to Soita Mummolle Päivä:
1) Join the Soita Mummolle flash-mob in Helsinki
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.
Search the people with the Soita Mummolle signs and ask them to make you call!
2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents wherever you are and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!
3) Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut!” (and remember to call for real, of course!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!
hearts from all over the world!
July 27, 2010, 9:30 am
Filed under:
photos,
projects,
supporters,
Thank you! | Tags:
Australia,
campaign,
community,
fans,
Finland,
hearts,
knit,
knitting graffiti,
Netherlands,
photos,
public intervention,
support,
thank you,
USA
Here is a picture of all the crochet hearts that will be used next week for the knit-guerrilla for our campaign.
It’s such a great thing that our supporters are not only from Finland, but also from USA, Australia and Netherlands!
A big thanks to Diana, Carola, Carol, Riitta, Lee and Tea!

Stefania
soita mummolle street action#5
July 21, 2010, 7:47 pm
Filed under:
events,
photos,
street actions,
supporters | Tags:
campaign,
Esplanadi,
fans,
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Helsinki,
Kaisaniemenpuisto,
Kaisaniemi,
photos,
public intervention,
signs,
social,
soita mummolle,
street actions,
support
Hei folks!
the second last Street Action of the campaign took place today and as usual we hunted many great support photos. We were quite much helped by Pink’s concert in Kaisaniemenpuisto, so that we found the park conveniently packed of people in good mood.
I want to thank everybody we met today, plus of course Krista and Karolina who were today’s volunteer photographers and kept me good company!



The most of the pictures from today’s Street Action are already published in the photogallery section. There are still few missing, from Krista’s camera, so if you don’t find yours yet please be patient and give us girl the time to exchange files. 🙂
Now looking forward to Friday! I am going to be interviewed about the campaign by both Vartti and Kirkko&Kaupunki, and I’ll reveal to the press some previously unreleased details about Soita Mummolle Päivä, which -I remind you! – it’s gonna take place on 11.8.2010.
Stefania
4th soita mummolle street action… and now some holidays
June 30, 2010, 7:24 pm
Filed under:
events,
photos,
street actions | Tags:
campaign,
Esplanadi,
guerrilla,
photos,
public intervention,
signs,
social,
soita mummolle,
street actions,
support
Today the 4th Soita Mummolle Street Action took place and it was a record of people donating their photo: 76 is the number-in-progress, and tomorrow I will receive more photos from the other participants… we are probably well over 100 in one day!
I want to thank all of today’s “models” and our action-photographers Duong, Päivi, Heikki and Annaleena, that joined me at the last moment and boosted up nicely the whole action!
You can see the first part of the pictures from Flickr already now, while the second part will be published probably tomorrow.

I leave you with more good news before the holidays: crochet hearts for the guerrilla campaign are coming from USA, Australia and Netherlands, and I already received at home around 70. By the way, if you would like to donate some crochet heart – especially if you live in Finland – contact me for more info via e-mail at soita.mummolle[at]gmail.com or check
this note on the Facebook Page.
Stefania
soita mummolle street action #2
June 6, 2010, 10:16 am
Filed under:
Communications,
photos,
street actions | Tags:
campaign,
Esplanadi,
guerrilla,
Helsinki,
Kamppi,
Mannerheimintie,
public intervention,
Ruttopuisto,
signs,
social,
soita mummolle,
street actions
The second Street Action took place on Wednesday, among some problems: I was sick and I couldn’t participate in person and the weather seemed quite uncertain until the very end. But thanks to the efforts and the energies of Anu, Jussi, Duong and Yan (thank you very much guys!), who volunteered for this Action everything turned out very fine and we got more support pictures as planned!

Since nobody of them took part in a Street Action before, they said that the beginning was a bit hard: they didn’t know how to stop people and they were feeling shy. But as soon they managed to collect the first photos they became bolder and energized, and convinced more and more people to donate their support picture. Quite successful was the idea to propose group pictures, so even the most reluctant people ended up participating. And once that a group took a picture, also other groups of friends c alled our brave guys and asked to be portraited. 🙂
The team was quite “itinerant”, in only one hour they took pictures in Esplanadi, Mannerheimintie, Ruttopuisto and Kamppi. And it was rather international too: 50% Finnish, 50% foreigners! So, not knowing finnish is just a minor problem, if you are foreigner and you want to participate (I am foreigner myself and I never had bad moments).


So, let’s get ready for the next Street Action on 16th June: don’t be shy and don’t find excuses, I can promise you that it’s fun, you meet great people and you’re also doing good! 🙂 So, I hope to see you there!
In the meanwhile you can have a look at the great pictures from the last Action on our Facebook Page.
Stefania
public knitting event?
Ideas of a collaborative “knitting graffiti” event boiling in my head… I wonder if seniors would participate together with younger knitting-fans in something like this? http://bit.ly/38yxVw



I was speaking about this with Andrew, a doctoral student in Media Lab (Aalto University School of Art and Design), and I found these practices so inspiring: soft yet rebellious, they put public authorities in doubt if getting rid of them or keeping them. It is a visible form of guerrilla art, but in the same moment is so mild and sympathetic that you would feel like a brute in tearing away the knits…
I would like to create an event that would bring together people from different ages, held in a public space, hopefully outdoors during a lovely sunny summer day, helping to fill the generation gap. I just wonder if seniors would appreciate some kind of fun, lively knitting public intervention in the city environment, or they would consider it as an act of vandalism…
Your opinions?
Stefania