Soita Mummolle


thank you everybody for today, really!

So today was Soita Mummolle Päivä and I must admit that the public reaction to it was mindblowing!

Many tv and radio stations, plus blogs, discussion forums, mags and papers covered the happening and so many wonderful people has shown up to the call-your-grandparents flashmob in Kamppi. I also received very supportive emails and had interesting, warm conversations with many supporters who came to the flashmob: I really felt that this time in my life I did something good and right not only for me and I had something to share with others. It was a great personal reward and I really want to thank you all for making this event possible! 🙂

I am really too tired to write anything more detailed and nicer than this tonight, but yes, the concept is: thank you! Especially thank you Teemu, Siru, Jaakko, my love Jussi, Marika, Reetta, Anssi, Dan, Anu, Minsu, Atefee, Ville, Anne, Duong, Yan, Annaleena, Päivi, Heikki, Krista, Karolina, Maija, Dhiraj, Yanhuan, Riitta, Arja, Tiina, the Agricola youth, Aalto Social Impact, plus the heart-knitters Tintti, Tea, Carol, Carola, Riitta, Lee and Akua, plus all those nice journalists that talked about the campaign and helped spreading the word! ❤

(I hope I haven’t forgotten anybody of you very helpful people; if I did it, it’s just because I need to sleep after this week!)

Stefania



lots of articles and action!

Between yesterday and today 3 articles came out about Soita Mummolle campaign, respectively on Vartti, Kirkko&Kaupunki and Helsinki Times.

Have a look at them, I am sure they are gonna boost the success of next week Soita Mummolle Päivä (I wish Kamppi’s square to be flooded with people). 🙂

Helsinki Times article

Kirkko&Kaupunki article

By the way, yesterday our knit-guerrilla with hearts took place in the morning: 154 hand knitted hearts were left on 5 trams and 5 metro trains in the morning. The initiative awakened curiosity and participation, a lot of passengers took the hearts with them, came to speak to me and loved the project!It was a lovely experience also for me: direct feedback on the spot is great – especially if it’s positive! – and I am so happy that this campaign is managing to trigger emotions and thoughts in people’s mind.

Yesterday was also the date of our last Street Action: since me and my helper Karolina (thanks for joining anyway!) were freezing for the wind, we left the center early and we didn’t manage to collect too many photos. But the good news is that many among teenagers knew already about the campaign and approached us saying “Here! I want to be portrayed!”. So despite the cold sudden wind, the youth warmed us with their “Siisti!” keyword of appreciation 🙂

I will publish the last portraits later on during the day, stay tuned!

Stefania



soita mummolle street action#5

Hei folks!

the second last Street Action of the campaign took place today and as usual we hunted many great support photos. We were quite much helped by Pink’s concert in Kaisaniemenpuisto, so that we found the park conveniently packed of people in good mood.

I want to thank everybody we met today, plus of course Krista and Karolina who were today’s volunteer photographers and kept me good company!

The most of the pictures from today’s Street Action are already published in the photogallery section. There are still few missing, from Krista’s camera, so if you don’t find yours yet please be patient and give us girl the time to exchange files. 🙂

Now looking forward to Friday! I am going to be interviewed about the campaign by both Vartti and Kirkko&Kaupunki, and I’ll reveal to the press some previously unreleased details about Soita Mummolle Päivä, which -I remind you! – it’s gonna take place on 11.8.2010.

Stefania



4th soita mummolle street action… and now some holidays

Today the 4th Soita Mummolle Street Action took place and it was a record of people donating their photo: 76 is the number-in-progress, and tomorrow I will receive more photos from the other participants… we are probably well over 100 in one day!

I want to thank all of today’s “models” and our action-photographers Duong, Päivi, Heikki and Annaleena, that joined me at the last moment and boosted up nicely the whole action!

You can see the first part of the pictures from Flickr already now, while the second part will be published probably tomorrow.

I leave you with more good news before the holidays: crochet hearts for the guerrilla campaign are coming from USA, Australia and Netherlands, and I already received at home around 70. By the way, if you would like to donate some crochet heart – especially if you live in Finland – contact me for more info via e-mail at soita.mummolle[at]gmail.com or check this note on the Facebook Page.
Stefania


The power of social media!

This week I had two very positive feedbacks about Soita Mummolle and about my choice of experimenting with social media and guerrilla techniques to create the campaign.

First, I posted a call for donating crochet hearts to Soita Mummolle on Ravelry.com, a social network fr crocheters and knitters. Result? Already 4 people contacted me asking for the address and encouraging me for the campaign. People from US, Australia… who still were feeling this issue so near and wanted to give their contribution! These awesome hearts will be used in our guerrilla campaign, they will have even a more special meaning now… totally rad!

Second, I received a batch of supporters pictures holding the Soita Mummolle sign from Jyväskylä: I don’t know any of these persons, so it was a totally energizing surprise to receive their pictures! They printed the SM from Flickr and took photos with it… I couldn’t hope in anything more grassroot-cool than this! By the way, you can see the pictures, taken by Inkery Kautto, on our Flickr’s photostream.

Soita Mummolle FTW!

And now I will be happily offline for Midsummer’s celebrations – in the middle of a finnish forest haunted by mosquitos! Back online on Monday, and I hope to see some new faces next Wednesday, for Soita Mummolle Street Action #4 (go to our Facebook page for the usual details and signing up).

Stefania



soita mummolle street action #2

The second Street Action took place on Wednesday, among some problems: I was sick and I couldn’t participate in person and the weather seemed quite uncertain until the very end. But thanks to the efforts and the energies of Anu, Jussi, Duong and Yan (thank you very much guys!), who volunteered for this Action everything turned out very fine and we got more support pictures as planned!

Since nobody of them took part in a Street Action before, they said that the beginning was a bit hard: they didn’t know how to stop people and they were feeling shy. But as soon they managed to collect the first photos they became bolder and energized, and convinced more and more people to donate their support picture. Quite successful was the idea to propose group pictures, so even the most reluctant people ended up participating. And once that a group took a picture, also other groups of friends c alled our brave guys and asked to be portraited. 🙂

The team was quite “itinerant”, in only one hour they took pictures in Esplanadi, Mannerheimintie, Ruttopuisto and Kamppi. And it was rather international too: 50% Finnish, 50% foreigners! So, not knowing finnish is just a minor problem, if you are foreigner and you want to participate (I am foreigner myself and I never had bad moments).

So, let’s get ready for the next Street Action on 16th June:  don’t be shy and don’t find excuses, I can promise you that it’s fun, you meet great people and you’re also doing good!  🙂  So, I hope to see you there!
In the meanwhile you can have a look at the great pictures from the last Action on our Facebook Page.

Stefania



Soita Mummolle Street Action #1 was a great kickstart!

Today the first of the Soita Mummolle Street Actions took place in the centre of Helsinki: thanks to the great weather and the cheerful spirit of the participants who showed up to the flash-mob the Action was the best kickstart one could wish!

One team in Kamppi and one team in Esplanadi, we collected many support pictures today, causing surprise, smiles and interest in many passers-by. You can check already almost all the pictures in lower resolution from Facebook, while on Flickr you can find so far most of the hi-res pictures from Esplanadi.
I am waiting for the hi-res pictures to be sent back to me from the other “action-photographers”, so if you want to download the photo of you we took just be patient for some more few days! 🙂

Over 70 people shown their support to the campaign in one hour, donating their picture: so, if you are reading, thank you very much! The mood was nice and some of you were so enthusiast that we got a lot of positive energy. 🙂
The other big “thank you” goes to the action-photographers of today, Maija, Ville, Yanhaun, Anne and Dhiraj: you were great and you’ve done a very good job!

For everybody who is interested to join us in the next round, the calendar of the next Street Actions is this:
2.6
16.6
30.6
21.7
28.7
4.8

I will publish soon the event page on Facebook, and you can sign up for any of this dates with this Google Spreadsheet.
Sign up, it will be as cool as today, if not more: things can only improve!

Stefania