Soita Mummolle


thank you everybody for today, really!

So today was Soita Mummolle Päivä and I must admit that the public reaction to it was mindblowing!

Many tv and radio stations, plus blogs, discussion forums, mags and papers covered the happening and so many wonderful people has shown up to the call-your-grandparents flashmob in Kamppi. I also received very supportive emails and had interesting, warm conversations with many supporters who came to the flashmob: I really felt that this time in my life I did something good and right not only for me and I had something to share with others. It was a great personal reward and I really want to thank you all for making this event possible! 🙂

I am really too tired to write anything more detailed and nicer than this tonight, but yes, the concept is: thank you! Especially thank you Teemu, Siru, Jaakko, my love Jussi, Marika, Reetta, Anssi, Dan, Anu, Minsu, Atefee, Ville, Anne, Duong, Yan, Annaleena, Päivi, Heikki, Krista, Karolina, Maija, Dhiraj, Yanhuan, Riitta, Arja, Tiina, the Agricola youth, Aalto Social Impact, plus the heart-knitters Tintti, Tea, Carol, Carola, Riitta, Lee and Akua, plus all those nice journalists that talked about the campaign and helped spreading the word! ❤

(I hope I haven’t forgotten anybody of you very helpful people; if I did it, it’s just because I need to sleep after this week!)

Stefania



Soita Mummolle Päivä program revealed

Soita Mummolle Päivä (Call Your Grandma Day) will take place on 11th August 2010.
Even though the name says “mummo”, we are talking about also grandparents or elderly parents!
This day is appointed to sensitize people about seniors’ loneliness and to show in first person a visible sign of committment.

“What can I do to participate?”
Simple, there are many options depending on your level of availability:

1) Join the Soita Mummolle flash-mob in Helsinki (this is the funniest, dn’t miss it!)
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16.00 to 18.00 from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.

Search the people with the Soita Mummolle signs and ask them to make you call!

2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!

3)Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut” (and remember to call for real!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!



soita mummolle street action#5

Hei folks!

the second last Street Action of the campaign took place today and as usual we hunted many great support photos. We were quite much helped by Pink’s concert in Kaisaniemenpuisto, so that we found the park conveniently packed of people in good mood.

I want to thank everybody we met today, plus of course Krista and Karolina who were today’s volunteer photographers and kept me good company!

The most of the pictures from today’s Street Action are already published in the photogallery section. There are still few missing, from Krista’s camera, so if you don’t find yours yet please be patient and give us girl the time to exchange files. 🙂

Now looking forward to Friday! I am going to be interviewed about the campaign by both Vartti and Kirkko&Kaupunki, and I’ll reveal to the press some previously unreleased details about Soita Mummolle Päivä, which -I remind you! – it’s gonna take place on 11.8.2010.

Stefania



Ready to be back, live and kickin’

Dear all,

my holidays are almost over and soon the final rush of the campaign will make my life very busy. Unfortunately I didn’t manage to upload to Flickr the second batch of pictures from the last Street Action, but you can see them on our Facebook Page.

11th of August, Soita Mummolle Päivä, is coming so quickly, but before that there will be still some things to do:

  • Soita Mummolle Street Action #5, on Wednesday 21.7
  • Soita Mummolle Street Action #6, on Wednesday 4.8 (be sure don’t miss one of these last two Street Actions!)
  • Knitting guerrilla on week 31: knitted hearts attached to an info flyer about upcoming Soita Mummolle Päivä will be “forgotten” on metro and tram seats… let’s see who is going to catch them! They are handmade hearts coming from supporters all over the world, Netherlands, USA, Australia

On the organizational side, I still need to define the last details of Soita Mummolle Päivä with my collaborator Teemu Laajasalo, while contracting a cooperation with Sonera came to a very good result: we are going to have about 7-10 phones to use for free on Soita Mummolle Päivä (unfortunately, no international calls allowed… sorry, my foreigners friends!) and our signs will be hanging for about 2 weeks in 2 Sonera Shops, in Kamppi and Citykäytävä.

On public relations’ side I need to seriously sit down and write the press release for Soita Mummolle Päivä. Anyway, one good result was already achieved, since – after the articles on Peppar.fi and Voi Hyvin – I will be interviewed by Vartti about the campaign next Friday. Perhaps, they will even bring their photographer along to take pictures of me, I almost feel embarassed! :O

SOITA MUMMOLLE, HELSINKI!

Stefania



4th soita mummolle street action… and now some holidays

Today the 4th Soita Mummolle Street Action took place and it was a record of people donating their photo: 76 is the number-in-progress, and tomorrow I will receive more photos from the other participants… we are probably well over 100 in one day!

I want to thank all of today’s “models” and our action-photographers Duong, Päivi, Heikki and Annaleena, that joined me at the last moment and boosted up nicely the whole action!

You can see the first part of the pictures from Flickr already now, while the second part will be published probably tomorrow.

I leave you with more good news before the holidays: crochet hearts for the guerrilla campaign are coming from USA, Australia and Netherlands, and I already received at home around 70. By the way, if you would like to donate some crochet heart – especially if you live in Finland – contact me for more info via e-mail at soita.mummolle[at]gmail.com or check this note on the Facebook Page.
Stefania


The power of social media!

This week I had two very positive feedbacks about Soita Mummolle and about my choice of experimenting with social media and guerrilla techniques to create the campaign.

First, I posted a call for donating crochet hearts to Soita Mummolle on Ravelry.com, a social network fr crocheters and knitters. Result? Already 4 people contacted me asking for the address and encouraging me for the campaign. People from US, Australia… who still were feeling this issue so near and wanted to give their contribution! These awesome hearts will be used in our guerrilla campaign, they will have even a more special meaning now… totally rad!

Second, I received a batch of supporters pictures holding the Soita Mummolle sign from Jyväskylä: I don’t know any of these persons, so it was a totally energizing surprise to receive their pictures! They printed the SM from Flickr and took photos with it… I couldn’t hope in anything more grassroot-cool than this! By the way, you can see the pictures, taken by Inkery Kautto, on our Flickr’s photostream.

Soita Mummolle FTW!

And now I will be happily offline for Midsummer’s celebrations – in the middle of a finnish forest haunted by mosquitos! Back online on Monday, and I hope to see some new faces next Wednesday, for Soita Mummolle Street Action #4 (go to our Facebook page for the usual details and signing up).

Stefania



soita mummolle street action #2

The second Street Action took place on Wednesday, among some problems: I was sick and I couldn’t participate in person and the weather seemed quite uncertain until the very end. But thanks to the efforts and the energies of Anu, Jussi, Duong and Yan (thank you very much guys!), who volunteered for this Action everything turned out very fine and we got more support pictures as planned!

Since nobody of them took part in a Street Action before, they said that the beginning was a bit hard: they didn’t know how to stop people and they were feeling shy. But as soon they managed to collect the first photos they became bolder and energized, and convinced more and more people to donate their support picture. Quite successful was the idea to propose group pictures, so even the most reluctant people ended up participating. And once that a group took a picture, also other groups of friends c alled our brave guys and asked to be portraited. 🙂

The team was quite “itinerant”, in only one hour they took pictures in Esplanadi, Mannerheimintie, Ruttopuisto and Kamppi. And it was rather international too: 50% Finnish, 50% foreigners! So, not knowing finnish is just a minor problem, if you are foreigner and you want to participate (I am foreigner myself and I never had bad moments).

So, let’s get ready for the next Street Action on 16th June:  don’t be shy and don’t find excuses, I can promise you that it’s fun, you meet great people and you’re also doing good!  🙂  So, I hope to see you there!
In the meanwhile you can have a look at the great pictures from the last Action on our Facebook Page.

Stefania