Soita Mummolle


Soita Mummolle Street Action #1 was a great kickstart!

Today the first of the Soita Mummolle Street Actions took place in the centre of Helsinki: thanks to the great weather and the cheerful spirit of the participants who showed up to the flash-mob the Action was the best kickstart one could wish!

One team in Kamppi and one team in Esplanadi, we collected many support pictures today, causing surprise, smiles and interest in many passers-by. You can check already almost all the pictures in lower resolution from Facebook, while on Flickr you can find so far most of the hi-res pictures from Esplanadi.
I am waiting for the hi-res pictures to be sent back to me from the other “action-photographers”, so if you want to download the photo of you we took just be patient for some more few days! ๐Ÿ™‚

Over 70 people shown their support to the campaign in one hour, donating their picture: so, if you are reading, thank you very much! The mood was nice and some of you were so enthusiast that we got a lot of positive energy. ๐Ÿ™‚
The other big “thank you” goes to the action-photographers of today, Maija, Ville, Yanhaun, Anne and Dhiraj: you were great and you’ve done a very good job!

For everybody who is interested to join us in the next round, the calendar of the next Street Actions is this:
2.6
16.6
30.6
21.7
28.7
4.8

I will publish soon the event page on Facebook, and you can sign up for any of this dates with this Google Spreadsheet.
Sign up, it will be as cool as today, if not more: things can only improve!

Stefania



JOIN IN SOITA MUMMOLLE STREET ACTIONS

Do you want to give a hand to the Soita Mummolle campaign in a fun and personal way?
No money needed, just a little bit of your time and your personality…
Hitting the streets of Helsinki this summer, Soita Mummolle Street Action is a collective, fun, interactive event outdoors with a good message to spread.

Dates
May: 19th
June: 2nd, 16th, 30th
July: 21st, 28th
August: 4th
Time
17.30 – 19.00 (Including intro, the action itself and the conclusion)
Meeting point
Helsinki Railway Station

A Soita Mummolle Street Action is somethin simple, in only 11 steps:

– Leave from home and remember to bring your digital camera!

– We are meeting in front of Helsinki Railway Station at 17.30

– We are given Soita Mummolle signs

– Either alone or in couples we are reaching a busy spot in the city center

– We show the Soita Mummolle sign to the passer-bys, just standing, smiling, searching for eye contact with the people

– If a passer-by reacts in some way (smiling back, laughing, commenting, asking, keeping the eye contact…) then you are going to ask “Do you think this is a good message?”.
From then you have to try to engage in a short conversation, leading to the point of: “This is a campaign to sensitize against seniors’ loneliness. We don’t want your money, but can we take a picture of you, showing this sign? Then we are going to publish it on our blog as a sign of your personal support to this cause: we are trying to collect as many pictures as possible!”

– Take the photo!

– Leave the sign to the person, telling that s/he can see the picture taken at the blog or Facebook address written on the sign

– Try to collect as many pictures as possible

– All the participants are meeting back at the train station at 19.00 and tell each other how did it go

– The participants have to upload the pictures taken on Soita Mummolle Facebook page as soon as possible, giving as title place and date (e.g. Kamppi, 2.6.2010). Join the group and you will be enabled to upload your pics!
The address of the Facebook page is facebook.com/SoitaMummolle

To sign up for a suitable date, please use this form: http://spreadsheets.google.com/viewform?formkey=dEN3enpRSWQ1QWR1anpmbi03TklBX2c6MQ

If you want to take part in one of these actions, but none of these time suits you, write to soita.mummolle@gmail.com and we can arrange something together! ๐Ÿ™‚