Soita Mummolle


thank you everybody for today, really!

So today was Soita Mummolle Päivä and I must admit that the public reaction to it was mindblowing!

Many tv and radio stations, plus blogs, discussion forums, mags and papers covered the happening and so many wonderful people has shown up to the call-your-grandparents flashmob in Kamppi. I also received very supportive emails and had interesting, warm conversations with many supporters who came to the flashmob: I really felt that this time in my life I did something good and right not only for me and I had something to share with others. It was a great personal reward and I really want to thank you all for making this event possible! 🙂

I am really too tired to write anything more detailed and nicer than this tonight, but yes, the concept is: thank you! Especially thank you Teemu, Siru, Jaakko, my love Jussi, Marika, Reetta, Anssi, Dan, Anu, Minsu, Atefee, Ville, Anne, Duong, Yan, Annaleena, Päivi, Heikki, Krista, Karolina, Maija, Dhiraj, Yanhuan, Riitta, Arja, Tiina, the Agricola youth, Aalto Social Impact, plus the heart-knitters Tintti, Tea, Carol, Carola, Riitta, Lee and Akua, plus all those nice journalists that talked about the campaign and helped spreading the word! ❤

(I hope I haven’t forgotten anybody of you very helpful people; if I did it, it’s just because I need to sleep after this week!)

Stefania



only 2 days to soita mummolle päivä

It seems weird that after all these months working so focusedly on the campaign, the grand final of Soita Mummolle Päivä is already here!

The preparations went well, media attention rose enough in the last days and hopefully this will motivate more people to participate to the initiative and call their grandparents at least on Wednesday 😉 Helsingin Sanomat, Iltasanomat, Nyt and Vartti – just to name a few – covered the story during the past week, many people should be aware of what is going on by now! And I wish they will join us to raise some noise in Kamppi about it!

I still have few things to arrange, like fetching the phones from Sonera (thanks Siru!), print more Soita Mummolle A4 signs and brief the people from Agricola Church who will kindly help me in keeping the Soita Mummolle Päivä flashmob of Wednesday (thanks Teemu & everybody!).

I hope lots of people will decide to come to Kamppi and publicly call their grandparents, even if I am a bit anxious if everything will turn out well. Ten phones are not enough to have everybody calling for free, in case few hundreds people will come, so I hope this won’t piss off anybody. On the other hand, nobody – I hope – will be so stingy not to call the grandparents with their own phone. These free phones were more of a candy-treat and something symbolical, and not the goal of course. 🙂

So, as I have been repeating for all these months now, please feel welcome to join us on 11.8 and call your grandparents! These are the available options to particpiate to Soita Mummolle Päivä:

1) Join the Soita Mummolle flash-mob in Helsinki
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.

Search the people with the Soita Mummolle signs and ask them to make you call!

2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents wherever you are and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!

3) Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut!” (and remember to call for real, of course!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!



hearts from all over the world!

Here is a picture of all the crochet hearts that will be used next week for the knit-guerrilla for our campaign.

It’s such a great thing that our supporters are not only from Finland, but also from USA, Australia and Netherlands!

A big thanks to Diana, Carola, Carol, Riitta, Lee and Tea!

Stefania



Soita Mummolle Päivä program revealed

Soita Mummolle Päivä (Call Your Grandma Day) will take place on 11th August 2010.
Even though the name says “mummo”, we are talking about also grandparents or elderly parents!
This day is appointed to sensitize people about seniors’ loneliness and to show in first person a visible sign of committment.

“What can I do to participate?”
Simple, there are many options depending on your level of availability:

1) Join the Soita Mummolle flash-mob in Helsinki (this is the funniest, dn’t miss it!)
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16.00 to 18.00 from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.

Search the people with the Soita Mummolle signs and ask them to make you call!

2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!

3)Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut” (and remember to call for real!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!



soita mummolle street action#5

Hei folks!

the second last Street Action of the campaign took place today and as usual we hunted many great support photos. We were quite much helped by Pink’s concert in Kaisaniemenpuisto, so that we found the park conveniently packed of people in good mood.

I want to thank everybody we met today, plus of course Krista and Karolina who were today’s volunteer photographers and kept me good company!

The most of the pictures from today’s Street Action are already published in the photogallery section. There are still few missing, from Krista’s camera, so if you don’t find yours yet please be patient and give us girl the time to exchange files. 🙂

Now looking forward to Friday! I am going to be interviewed about the campaign by both Vartti and Kirkko&Kaupunki, and I’ll reveal to the press some previously unreleased details about Soita Mummolle Päivä, which -I remind you! – it’s gonna take place on 11.8.2010.

Stefania



Ready to be back, live and kickin’

Dear all,

my holidays are almost over and soon the final rush of the campaign will make my life very busy. Unfortunately I didn’t manage to upload to Flickr the second batch of pictures from the last Street Action, but you can see them on our Facebook Page.

11th of August, Soita Mummolle Päivä, is coming so quickly, but before that there will be still some things to do:

  • Soita Mummolle Street Action #5, on Wednesday 21.7
  • Soita Mummolle Street Action #6, on Wednesday 4.8 (be sure don’t miss one of these last two Street Actions!)
  • Knitting guerrilla on week 31: knitted hearts attached to an info flyer about upcoming Soita Mummolle Päivä will be “forgotten” on metro and tram seats… let’s see who is going to catch them! They are handmade hearts coming from supporters all over the world, Netherlands, USA, Australia

On the organizational side, I still need to define the last details of Soita Mummolle Päivä with my collaborator Teemu Laajasalo, while contracting a cooperation with Sonera came to a very good result: we are going to have about 7-10 phones to use for free on Soita Mummolle Päivä (unfortunately, no international calls allowed… sorry, my foreigners friends!) and our signs will be hanging for about 2 weeks in 2 Sonera Shops, in Kamppi and Citykäytävä.

On public relations’ side I need to seriously sit down and write the press release for Soita Mummolle Päivä. Anyway, one good result was already achieved, since – after the articles on Peppar.fi and Voi Hyvin – I will be interviewed by Vartti about the campaign next Friday. Perhaps, they will even bring their photographer along to take pictures of me, I almost feel embarassed! :O

SOITA MUMMOLLE, HELSINKI!

Stefania



4th soita mummolle street action… and now some holidays

Today the 4th Soita Mummolle Street Action took place and it was a record of people donating their photo: 76 is the number-in-progress, and tomorrow I will receive more photos from the other participants… we are probably well over 100 in one day!

I want to thank all of today’s “models” and our action-photographers Duong, Päivi, Heikki and Annaleena, that joined me at the last moment and boosted up nicely the whole action!

You can see the first part of the pictures from Flickr already now, while the second part will be published probably tomorrow.

I leave you with more good news before the holidays: crochet hearts for the guerrilla campaign are coming from USA, Australia and Netherlands, and I already received at home around 70. By the way, if you would like to donate some crochet heart – especially if you live in Finland – contact me for more info via e-mail at soita.mummolle[at]gmail.com or check this note on the Facebook Page.
Stefania


The power of social media!

This week I had two very positive feedbacks about Soita Mummolle and about my choice of experimenting with social media and guerrilla techniques to create the campaign.

First, I posted a call for donating crochet hearts to Soita Mummolle on Ravelry.com, a social network fr crocheters and knitters. Result? Already 4 people contacted me asking for the address and encouraging me for the campaign. People from US, Australia… who still were feeling this issue so near and wanted to give their contribution! These awesome hearts will be used in our guerrilla campaign, they will have even a more special meaning now… totally rad!

Second, I received a batch of supporters pictures holding the Soita Mummolle sign from Jyväskylä: I don’t know any of these persons, so it was a totally energizing surprise to receive their pictures! They printed the SM from Flickr and took photos with it… I couldn’t hope in anything more grassroot-cool than this! By the way, you can see the pictures, taken by Inkery Kautto, on our Flickr’s photostream.

Soita Mummolle FTW!

And now I will be happily offline for Midsummer’s celebrations – in the middle of a finnish forest haunted by mosquitos! Back online on Monday, and I hope to see some new faces next Wednesday, for Soita Mummolle Street Action #4 (go to our Facebook page for the usual details and signing up).

Stefania



soita mummolle fan shirts & bags
May 27, 2010, 2:24 pm
Filed under: online shop, shirts | Tags: , , , , , , ,

Do you want to help spreading the Soita Mummolle’s message? Do you want a nice present for your grandma, grandpa, special one or to your grandchildren? Get today your Soita Mummolle (or Soita Ukille) t-shirt or shopping bag… And be sure to have one before 11th August 2010, the Soita Mummolle Päivä!

This is the address of the online shop: http://soitamummolle.spreadshirt.fi/

So far me and my colleagues in Decode Research Group were the only ones who had the Soita Mummolle t-shirt. But since so much people stopped me on the street asking me “Where can I buy that shirt?”, I decided to make them available for everybody.

Soita Mummolle will use the sales income to cover the campaign expenses, while the surplus will be donated for good causes (read later on our blog where the money will go, I will keep you transparently informed step by step… and if you have good ideas to what activities/charities destnate the moment just email me!). So I am not trying to milk your money, no worries!
According to the website policies where the online shop is hosted -spreadshirt.fi-, Soita Mummolle will receive only a percent of the money you pay for the shirt. And it will be payed every 4 months, only if the amount is the total income at least 50 €. Most of the price you pay will just cover the production costs.

In case the sales are too low and the site won’t pay anything to Soita Mummolle, well, at least you got an awesome t-shirt or bag and helped spreading our motto around! 🙂

Stefania



Soita Mummolle Street Action #1 was a great kickstart!

Today the first of the Soita Mummolle Street Actions took place in the centre of Helsinki: thanks to the great weather and the cheerful spirit of the participants who showed up to the flash-mob the Action was the best kickstart one could wish!

One team in Kamppi and one team in Esplanadi, we collected many support pictures today, causing surprise, smiles and interest in many passers-by. You can check already almost all the pictures in lower resolution from Facebook, while on Flickr you can find so far most of the hi-res pictures from Esplanadi.
I am waiting for the hi-res pictures to be sent back to me from the other “action-photographers”, so if you want to download the photo of you we took just be patient for some more few days! 🙂

Over 70 people shown their support to the campaign in one hour, donating their picture: so, if you are reading, thank you very much! The mood was nice and some of you were so enthusiast that we got a lot of positive energy. 🙂
The other big “thank you” goes to the action-photographers of today, Maija, Ville, Yanhaun, Anne and Dhiraj: you were great and you’ve done a very good job!

For everybody who is interested to join us in the next round, the calendar of the next Street Actions is this:
2.6
16.6
30.6
21.7
28.7
4.8

I will publish soon the event page on Facebook, and you can sign up for any of this dates with this Google Spreadsheet.
Sign up, it will be as cool as today, if not more: things can only improve!

Stefania