Filed under: Communications, events | Tags: Aalto University, award, campaign, Communications, Helsinki, Masters of Arts, updates
Howdy everyone!
Even if I haven’t been writing much a lot has happened since the conclusion of the 2010 edition of the campaign, and this was all thanks to the interest and the positive reaction that you Helsinki citizens (and everyone else involved) have shown.
1) Soita Mummolle campaign was awarded from ET Lehti with its first edition “Ystävyyden Palkinto” (“Friendship Award”) because of its efforts in filling the generation gap and addressing a social issue too often ignored. You can read more about it -in Finnish- from the related ET article
2) Soita Mummolle participated to Masters of Arts 2011 exhibition, that showcased the final works of Aalto University students from the art and design school. Soita Mummolle was present there with an interactive installation where you could take a picture of yourself holding the campaign sign and donate it to our blog as a sign of endorsement. You can check all the pictures and download your own in case you partecipated from this photo-set on Flickr. More information about the work exhibited in MoA and about the festival here.
3) Soita Mummolle, as the practical part of Stefania Passera’s Master Thesis Work “The Little Book of the Cultural Hijacker – Towards Critical Action Graphic Design”, received an award from Sato (read the related press release) and a grant from Aalto University School of Art and Design, Department of Media (mentioned here).
This year I won’t organize any street action or guerrilla due to the fact that I cannot take the part time from work again in order to organize the campaign with the same level of detail as last year… but you are free to organize it by yourself at any moment and in any corner of Finland by downloading the campaign sign from here. Please, please, please do! Let’s make it something big and spontaneous! Remember to send me the photos you take or to post them directly on Soita Mummolle Facebook page.
Love,
Stefania
Filed under: events, Plans, Thank you!, updates | Tags: Agricolan kirkko, campaign, flash mob, Helsinki, Kamppi, public intervention, soita mummolle, Soita Mummolle Päivä, Sonera, support, updates
It seems weird that after all these months working so focusedly on the campaign, the grand final of Soita Mummolle Päivä is already here!
The preparations went well, media attention rose enough in the last days and hopefully this will motivate more people to participate to the initiative and call their grandparents at least on Wednesday 😉 Helsingin Sanomat, Iltasanomat, Nyt and Vartti – just to name a few – covered the story during the past week, many people should be aware of what is going on by now! And I wish they will join us to raise some noise in Kamppi about it!
I still have few things to arrange, like fetching the phones from Sonera (thanks Siru!), print more Soita Mummolle A4 signs and brief the people from Agricola Church who will kindly help me in keeping the Soita Mummolle Päivä flashmob of Wednesday (thanks Teemu & everybody!).
I hope lots of people will decide to come to Kamppi and publicly call their grandparents, even if I am a bit anxious if everything will turn out well. Ten phones are not enough to have everybody calling for free, in case few hundreds people will come, so I hope this won’t piss off anybody. On the other hand, nobody – I hope – will be so stingy not to call the grandparents with their own phone. These free phones were more of a candy-treat and something symbolical, and not the goal of course. 🙂
So, as I have been repeating for all these months now, please feel welcome to join us on 11.8 and call your grandparents! These are the available options to particpiate to Soita Mummolle Päivä:
1) Join the Soita Mummolle flash-mob in Helsinki
Join Soita Mummolle flash-mob in Kamppi, on 11.8.2010, from 16:00 to 17:00! Come to call for free your elderly parents and grandparents to give a public sign of your love, care and committment. Grandparents are also very welcome to call their children and grandchildren: let’s reduce the genration gap! Free calls provided by Sonera.
Search the people with the Soita Mummolle signs and ask them to make you call!
2) Just call your grandparents and invite others to do the same!
Personal action is important! If you cannot join one the flash-mob or you are not in Helsinki, just call your grandparents wherever you are and then just post the message “olen soittanut!” on Soita Mummolle Facebook page. Before and during Soita Mummolle Päivä tell everybody you know to do the same!
3) Download the Soita Mummolle Sign, take a picture of you with it and post in on Facebook
You can download the Soita Mummolle Sign “Olen soittanut!” (and remember to call for real, of course!) from here.
Then print it, take a picture of you showing it and upload it on 11th August 2010 on Soita Mummolle Facebook page and use it also as your profile picture!
Filed under: articles, Communications, photos, street actions | Tags: articles, fans, feedback, guerrilla art, hearts, Helsinki, Kamppi, knitting graffiti, photos, press, signs, soita mummolle, updates
Between yesterday and today 3 articles came out about Soita Mummolle campaign, respectively on Vartti, Kirkko&Kaupunki and Helsinki Times.
Have a look at them, I am sure they are gonna boost the success of next week Soita Mummolle Päivä (I wish Kamppi’s square to be flooded with people). 🙂
By the way, yesterday our knit-guerrilla with hearts took place in the morning: 154 hand knitted hearts were left on 5 trams and 5 metro trains in the morning. The initiative awakened curiosity and participation, a lot of passengers took the hearts with them, came to speak to me and loved the project!It was a lovely experience also for me: direct feedback on the spot is great – especially if it’s positive! – and I am so happy that this campaign is managing to trigger emotions and thoughts in people’s mind.
Yesterday was also the date of our last Street Action: since me and my helper Karolina (thanks for joining anyway!) were freezing for the wind, we left the center early and we didn’t manage to collect too many photos. But the good news is that many among teenagers knew already about the campaign and approached us saying “Here! I want to be portrayed!”. So despite the cold sudden wind, the youth warmed us with their “Siisti!” keyword of appreciation 🙂
I will publish the last portraits later on during the day, stay tuned!
Stefania
Filed under: photos, socialmedia, supporters | Tags: community, guerrilla art, Jyväskylä, knit, ravelry.com, signs, social, socialmedia, soita mummolle, support, surprises, updates
This week I had two very positive feedbacks about Soita Mummolle and about my choice of experimenting with social media and guerrilla techniques to create the campaign.
First, I posted a call for donating crochet hearts to Soita Mummolle on Ravelry.com, a social network fr crocheters and knitters. Result? Already 4 people contacted me asking for the address and encouraging me for the campaign. People from US, Australia… who still were feeling this issue so near and wanted to give their contribution! These awesome hearts will be used in our guerrilla campaign, they will have even a more special meaning now… totally rad!
Second, I received a batch of supporters pictures holding the Soita Mummolle sign from Jyväskylä: I don’t know any of these persons, so it was a totally energizing surprise to receive their pictures! They printed the SM from Flickr and took photos with it… I couldn’t hope in anything more grassroot-cool than this! By the way, you can see the pictures, taken by Inkery Kautto, on our Flickr’s photostream.
Soita Mummolle FTW!
And now I will be happily offline for Midsummer’s celebrations – in the middle of a finnish forest haunted by mosquitos! Back online on Monday, and I hope to see some new faces next Wednesday, for Soita Mummolle Street Action #4 (go to our Facebook page for the usual details and signing up).
Stefania
Filed under: Communications, questionnaire, research | Tags: Communications, feedback, generation gap, questionnaire, research, results, society, stockmann gift card, survey, updates
THE SURVEY IS FINALLY CLOSE!
The winner of the Stockmann Gift Card will be announced personally via e-mail later today.
324 people replied to the main survey and I want to thank them for their help! It was amazing how far the survey spread on the internet!
I didn’t get a good panel for the “over 60” survey, so for the moment I won’t publish any result: I will try to get more answers by personal interviews.
I will analize more in details the results and publish them on this blog (analyzing patterns according to age and sex, for example), but for now you can check the general results from the survey section on this blog.
Some reflections coming into your mind reading these data? Please, share them with us! 🙂
Filed under: online shop, shirts | Tags: bags, Communications, fans, online shop, soita mummolle, support, t-shirts, updates
Do you want to help spreading the Soita Mummolle’s message? Do you want a nice present for your grandma, grandpa, special one or to your grandchildren? Get today your Soita Mummolle (or Soita Ukille) t-shirt or shopping bag… And be sure to have one before 11th August 2010, the Soita Mummolle Päivä!
This is the address of the online shop: http://soitamummolle.spreadshirt.fi/
So far me and my colleagues in Decode Research Group were the only ones who had the Soita Mummolle t-shirt. But since so much people stopped me on the street asking me “Where can I buy that shirt?”, I decided to make them available for everybody.
Soita Mummolle will use the sales income to cover the campaign expenses, while the surplus will be donated for good causes (read later on our blog where the money will go, I will keep you transparently informed step by step… and if you have good ideas to what activities/charities destnate the moment just email me!). So I am not trying to milk your money, no worries!
According to the website policies where the online shop is hosted -spreadshirt.fi-, Soita Mummolle will receive only a percent of the money you pay for the shirt. And it will be payed every 4 months, only if the amount is the total income at least 50 €. Most of the price you pay will just cover the production costs.
In case the sales are too low and the site won’t pay anything to Soita Mummolle, well, at least you got an awesome t-shirt or bag and helped spreading our motto around! 🙂
Stefania
Filed under: Communications, events, photos, Plans, street actions | Tags: Aalto Social Impact, Agricolan kirkko, Communications, Design Factory, flash mob, photos, public event, soita mummolle, Sonera, updates
This week will be – and has already been, even if it’s only Monday!- full of excitement and progresses for the Soita Mummolle campaign. Here are briefly some highlights of the good things going on:
- Today I presented the project to the audience of Aalto Social Impact lectures. Many support pictures were collected, among which one from rapper Signmark, the special guest of the lecture! The mood was great and inspiring, and the story of deaf rapper Signmark really gave food for thoughts to everybody. Check out all the photos from the photo gallery
- A batch of 2500 coloured paper sheets is ready to be soon printed and transformed in Soita Mummolle signs: be ready to see them around the city!
- Wednesday 19.5 the 1st Soita Mummolle Street Action will take place! Already 6 people signed up for this flash-mob and I am really satisfied about this result, even though it might seem small. Our network is keeping on growing and I am sure that along these summer months more interested people will be willing to join the action with a big smile! 🙂 I am very looking forward to Wednesday, even though I am a bit nervous for the debut and I hope everything will roll out nice and smooth. By the way, you are still in time to join! For more information and the link to the subscription spreadsheet visit the Facebook event page (but PLEASE, just not mark “attending”… use the Google spreadsheet given!)
- New partners onboard! Negotiations for cooperation with Agricola Church and Sonera are proceeding: both (hopefully) future partners have shown a lot of enthusiasm and positive energy about the Soita Mummolle campaign… I got also in contact with artist Helena Björk, whose master thesis was focused on urban knitting, so we will soon meet and see how is possible to collaborate… but more news will come later, let’s not reveal all the juicy things at once!
- The Facebook group has been moved to a Facebook page, due to the high number of fans, and in the migration it collected already 156 “likes” in only one day 🙂 So keep on following the campaign on the new page! http://www.facebook.com/SoitaMummolle
- Tomorrow, Tuesday 18.5, some billposting in TKK and TaiK, before the schools get completely empty for the summer
All for now, and remember to call your grandparents!
Stefania
Soita Mummolle 